Marketing Strategy & Demand Generation Manager

Alignment with the HOALiving Core Values is a requirement of all positions within the organization:

Solution Based

Team Focused

Accountable

Respectful

Role Overview

The Marketing Strategy & Demand Generation Manager is responsible for leading marketing strategy and execution across digital and print channels while managing people, projects and brand integrity. This role owns annual marketing planning, ensures timely and proactive delivery of all marketing initiatives and plays a critical role in driving qualified leads into the sales funnel through effective digital marketing strategies.

This position requires a strong blend of strategic thinking, hands-on execution, people leadership and the ability to quickly adapt in a fast-paced environment.

Key Responsibilities

Leadership & Team Management

Lead, mentor and manage marketing team members and external partners

Set clear priorities, deadlines and expectations while ensuring accountability

Foster collaboration across sales, operations and leadership teams

Provide guidance, feedback and professional development for direct reports

Marketing Strategy & Planning

Develop and maintain a comprehensive annual marketing calendar aligned to business goals

Proactively plan campaigns, launches, events and recurring initiatives throughout the year

Ensure all deliverables are prepared in advance and executed on schedule

Monitor progress and adjust plans as business needs evolve

During onboarding, help define success metrics and performance benchmarks for the first 6–12 months in partnership with the CEO, CBO, and VP of Revenue

Brand Management

Partner with the CEO (brand owner) to shape and execute brand strategy and direction across all channels and touchpoints

Ensure brand preservation and adherence across all channels and touchpoints (in alignment with CEO-owned brand direction)

Ensure consistency in messaging, design and tone across print and digital assets

Review and approve marketing materials to ensure alignment with brand standards

Act as a brand steward across departments and vendors

Project Management & Execution

Manage multiple projects simultaneously from concept through delivery

Oversee creation and production of print and digital deliverables

Coordinate timelines, resources and approvals to meet deadlines

Ensure high quality standards across all outputs

Digital Marketing & Lead Generation

Develop and execute digital marketing strategies focused on lead generation and funnel growth

Optimize channels such as website, email, paid media, SEO, social and marketing automation

Partner closely with sales to align campaigns with lead quality and conversion goals

Analyze performance metrics and continuously improve results based on data

Identify opportunities to increase inbound flow and nurture prospects through the funnel

Analytics & Performance Tracking

Track campaign performance, lead volume and conversion metrics

Provide regular reporting and insights to leadership

Use data to inform decisions, prioritize efforts and demonstrate ROI

Agency & Budget Collaboration

Support evaluation and selection of agencies/contractors collaboratively with the CEO and VP of Revenue

Partner with the CBO and VP of Revenue to determine marketing budget allocation and spend priorities

Manage agency/contractor execution against plans, timelines and performance expectations

Required Skills & Qualifications

Proven experience managing people and leading marketing teams

Strong project management skills with the ability to manage competing priorities

Demonstrated experience in brand management and creative oversight

Hands-on experience with both print and digital marketing deliverables

Strong understanding of lead generation, digital marketing and sales funnel strategy

Ability to adapt quickly, problem-solve and pivot as priorities change

Excellent communication and cross-functional collaboration skills

Preferred Experience

Experience building and executing annual marketing plans

Background working closely with sales teams or revenue leaders

Familiarity with CRM systems and marketing analytics tools

Experience in a fast-growing or evolving organization

Success in This Role Looks Like

Marketing initiatives are planned proactively and delivered on time

Brand consistency is maintained across all platforms and materials

Marketing efforts consistently contribute qualified leads into the sales funnel

The marketing team is aligned, accountable and continuously improving

Leadership has clear visibility into marketing performance and impact