Marketing Strategy Coordinator

About Us

At Signal Tru Brand, we believe in crafting powerful marketing strategies that drive measurable results. Based in Birmingham, AL, our team is dedicated to helping businesses connect with their audiences through purposeful planning, clear messaging, and brand-driven impact. We combine analytical thinking with creative execution to transform strategy into success, guiding our clients toward sustainable growth in competitive markets.

Job Description

Signal Tru Brand is seeking a highly organized and strategic Marketing Strategy Coordinator to support the development, execution, and optimization of integrated marketing plans. This role will work closely with the marketing leadership team to analyze market data, coordinate campaigns, and ensure the strategic alignment of all marketing initiatives.

Responsibilities

• Collaborate with internal teams to develop and implement comprehensive marketing strategies.

• Analyze market trends, consumer behavior, and competitive activity to support decision-making.

• Track and report performance metrics related to campaign effectiveness and ROI.

• Coordinate cross-functional communication between design, content, and project management teams.

• Assist with the development of positioning strategies, brand messaging, and promotional plans.

• Monitor and manage campaign timelines, deliverables, and resource allocation.

• Support ongoing evaluation and refinement of marketing initiatives to ensure strategic alignment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 2+ years of experience in marketing strategy, planning, or coordination roles.

• Strong analytical skills with the ability to interpret data and generate insights.

• Excellent organizational and project management abilities.

• Strong written and verbal communication skills.

• Proficiency in tools such as Microsoft Office, Google Workspace, and project management platforms (e.g., Asana, Trello).

• Experience with marketing performance tracking and reporting is a plus.

Benefits

• Competitive annual salary ($60,000–$64,000)

• Opportunities for professional development and growth within the company

• Collaborative and supportive team environment

• Skills enhancement through strategic marketing initiatives

• Paid time off and holidays

• Health, dental, and vision insurance