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Marketing Strategy and Technology Manager - B2B SaaS

Avetta

Calgary, Alberta, Canada; Dallas, Texas, United States; Houston, Texas, United States; Lehi, Utah, United States (Canada - Remote) Remote permanent

Posted: January 26, 2026

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Quick Summary

We are seeking a seasoned marketing professional to join our team as a Marketing Strategy & Technology Manager. This role is an individual contributor role and will serve as a trusted partner to leadership and cross-functional marketing teams, providing strategic guidance on best practices, emerging technologies (including AI), and operational frameworks that drive growth.

Job Description

If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home). Those outside of commutable distance may be considered on a remote basis.

SUMMARY

We are seeking a seasoned marketing professional to join our team as a Marketing Strategy & Technology Manager. This role is an individual contributor role and will serve as a trusted partner to leadership and cross-functional marketing teams, providing strategic guidance on best practices, emerging technologies (including AI), and operational frameworks that drive growth and efficiency. The ideal candidate will have a strong background in B2B marketing and a passion for leveraging innovation to optimize marketing and sales performance.

In this role, you will drive operational excellence across all marketing functions—designing and enforcing scalable processes, optimizing resource allocation, and ensuring the team delivers effectively against business priorities.

This position bridges strategy and execution, enabling the marketing organization to operate with focus, alignment, and accountability.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Strategic Advisory:

• Advise marketing leadership and cross-functional teams on best practices, industry trends, and innovative approaches to enhance marketing effectiveness.

• Technology & Innovation:

• Evaluate and recommend new marketing technologies, including AI-driven solutions, to improve campaign performance and operational efficiency.

• Project Management:

• Lead and manage marketing projects, including budget management, from concept to execution, ensuring alignment with business objectives and timely delivery.

• Sales Enablement Frameworks:

• Develop and implement structured frameworks for Quarterly Business Reviews (QBRs) to help the marketing and sales teams identify and capitalize on opportunities.

• Cross-Functional Collaboration:

• Partner with sales, product, and operations teams to ensure seamless integration of marketing strategies and tools across the organization.

IDEAL EXPERIENCE

• 7 years of B2B marketing experience, with a proven track record in strategic advisory and technology adoption.

• Strong understanding of marketing technology platforms, AI applications, and data-driven decision-making.

• Exceptional project management skills with the ability to lead complex initiatives across multiple teams.

• Experience in cross-team and cross-marketing initiatives and developing frameworks for revenue growth.

• Excellent communication and stakeholder management skills.

PREFERRED QUALIFICATIONS

• PMP certification or equivalent project/program management experience.

• Change management expertise and process improvement skills.

• Agency/vendor management experience.

EDUCATION & TRAINING

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Certifications in project management, marketing operations, or analytics (preferred).

• Ongoing professional development in marketing leadership and operational excellence

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