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Marketing Specialist

Workana

Mexico City, Mexico City, Mexico Hybrid permanent

Posted: May 7, 2026

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Quick Summary

Marketing Specialist in Mexico City, Mexico, responsible for executing marketing campaigns and setting up partnerships with local businesses. This role involves a mix of event management, market research, and strategic planning to drive demand for LATAM products.

Required Skills

B2B Marketing End-to-End Campaign Execution Email Marketing Event Coordination Co-Marketing Partnerships Management Event Planning Content Creation Data-Driven Decision Making Spanish Communication Professional English Email Campaign Optimization

Job Description

Buscamos un/a Marketing Specialist para LATAM con perfil generalista y orientación a resultados. Alguien que disfrute ejecutar, que entienda cómo el marketing impacta el negocio, y que quiera crecer en una empresa de tecnología con presencia regional.

Durante los primeros meses, la persona se enfocará en campañas, eventos y quick wins mientras construye un entendimiento profundo del mercado y el ecosistema de partners. Con el tiempo, tomará mayor ownership sobre la estrategia de generación de demanda en la región.

Si te sientes cómodo/a moviéndote entre distintas áreas del marketing y querés ser parte de algo que escale, este rol es para vos.

¿Qué vas a hacer?

• Ejecutar campañas de marketing end-to-end en LATAM: email, eventos, paid media y co-marketing.
• Coordinar iniciativas con partners: webinars, eventos conjuntos y campañas de co-marketing.
• Planear y ejecutar eventos online y offline, desde la logística hasta el seguimiento post-evento.
• Gestionar y optimizar campañas de email marketing: newsletters, invitaciones y flujos de nurturing.
• Crear y adaptar materiales y contenido para audiencias de la región.
• Medir lo que importa: leads, demos y conversiones, y reportar con claridad.
• Colaborar de forma cercana con los equipos de Ventas, Partnerships y Marketing global.


Requirements:
• Experiencia en marketing B2B, idealmente en tecnología o SaaS.

• Perfil generalista con base en campañas, eventos y contenido.

• Experiencia práctica en eventos (webinars, activaciones, presenciales), email marketing y CRM (HubSpot es un plus), y ejecución de campañas paid, orgánico o co-marketing.

• Comprensión de cómo el marketing impacta el pipeline y el revenue.

• Experiencia trabajando con partners, agencias y múltiples stakeholders.

• Capacidad para manejar proyectos en paralelo en entornos dinámicos.

• Enfoque en datos para medir, iterar y optimizar.

• Comunicación fluida en español; inglés profesional.


Benefits:
• Seguro de gastos médicos mayores
• Vales de despensa
• Apoyo de transporte
• Clases de idiomas
• Acceso a plataformas de bienestar (gimnasio, clases y más)
• Ambiente multicultural y oportunidades de crecimiento real

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