Marketing Specialist

IT’S NOT GOING OUT OF OUR WAY; IT IS OUR WAY! 

At United Communications, we’ve been connecting Middle Tennessee communities for over 75 years. What began as a rural telephone service in 1947 has evolved into one of the region’s fastest, most reliable internet providers—recognized by Broadband Now for top speeds and customer satisfaction. We deliver fiber, fixed wireless, and DSL solutions with a personal, local touch. In partnership with Middle Tennessee Electric, we’re expanding broadband access to underserved areas, making this an exciting time to join our growing team and build your career.

WHY UNITED? 

Award-Winning Culture: 2023 & 2024 Best Places to Work

Trusted Local Employer for over 75 Years: 4.7 Google Star Rating

Commitment to Employee Well-Being & Satisfaction: Employee-Focused Benefit Offerings

Top 100 Fiber-To-The-Home Leader

401k + Match, HSA, and more!

SUMMARY

The Marketing Specialist will execute and manage a variety of marketing initiatives, including social media, email, direct mail, content creation, advertising, local events, and customer engagement programs in United’s new market launch areas. 

As part of the New Market Launch Team, this role will actively build brand awareness through social media and community engagement. The ideal candidate is eager to grow their marketing expertise, delivers customer-focused results, and is adaptable to the needs of both internal teams and customers.

POSITION SCHEDULE AND ONSITE REQUIREMENTS

This is a full-time, direct-hire position based out of our Franklin, TN office. The schedule is Monday through Friday, 8:00 AM to 5:00 PM, and the role is fully on-site. Occasional attendance at events outside of standard business hours, including evenings and weekends, will be required.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Duties include the following, but other duties may be assigned as required.

Collaborate with United Communications Sales and Marketing teams to plan and execute programs that drive residential and business sales in new market areas, with an initial focus on Franklin, TN.

Develop, manage, execute, and measure marketing plans across multiple channels, including email, direct mail, social media, content creation, sales enablement, traditional and digital advertising, website content, customer testimonials, pricing and promotions, and referral programs.

Create messaging strategies and determine optimal frequency and touchpoints for email, direct mail, and social campaigns.

Develop, write, edit, post, and manage social media content; engage with audiences by responding to comments in the United brand voice.

Monitor and analyze social media performance, optimizing content, messaging, and placement to improve engagement, brand awareness, and sales.

Assist in creating hyper-local marketing collateral (print and digital) for new market launches.

Support development of website content, blogs, news articles, and video content (writing, production, and posting).

Contribute to lead generation strategies that drive conversions.

Partner with customers to develop case studies, testimonials, and referral content.

Support market analysis efforts, particularly across direct mail, email, and social channels.

Provide support at company-sponsored and grassroots events, including booth staffing in new market areas.

Coordinate with internal marketing teams and external agencies to ensure timely execution of initiatives.

Conduct competitive market research and recommend pricing and promotional strategies.

Collaborate with cross-functional teams to support and monitor strategic marketing initiatives.

Analyze and report on campaign performance and overall marketing effectiveness in new market launch areas.

WHAT YOU BRING

Required Qualifications

High school diploma with a recent marketing certification, or a bachelor’s degree in marketing, business, communications, or a related field

3+ years of experience in a B2B or B2C marketing role

Proficiency in Microsoft Office Suite

Valid driver’s license with an acceptable driving record

Preferred Qualifications 

Bachelor’s degree in marketing, business, communications, or a related field

3+ years of experience in the telecommunications or ISP industry

Relevant marketing certifications (e.g., Google Analytics, Adobe, American Marketing Association)

Strong storytelling, conceptual, and design skills with the ability to provide creative solutions

Want to learn more about who we are, explore our core values, and discover additional career opportunities? Visit us at www.united.net and join us in building the future of connectivity.