Marketing Specialist (Field & Content Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role summary:

Marketing Specialist (Malaysia). Support a Fintech leader's MY growth through field events, partner marketing, and content localisation. You’ll own end-to-end logistics and sales support. Requires 3+ years’ experience, B2B preference, and fluency in both English and Bahasa Malaysia.

Role:

• Execute the Malaysia field marketing calendar end-to-end, including industry events, networking formats, vendor coordination, and post-event lead capture.
• Partner with Sales and Partnerships teams to define audience targeting, manage invite operations, and oversee post-event follow-up cadences.
• Co-design and launch joint marketing initiatives with priority partners, spanning webinars, email campaigns, social media, and bespoke B2B content.
• Build and maintain partner marketing toolkits, including one-pagers, pitch decks, and landing pages tailored to the Malaysian SME and Growth segments.
• Coordinate the production of localised case studies, customer stories, and vertical narratives by collaborating with writers, designers, and external agencies.
• Localise global brand messaging and assets—including nurture emails and event collateral—to ensure they resonate culturally and linguistically within the MY market.
• Support performance marketing and competitor campaigns by providing local insights, creative briefs, and rigorous QA of copy and tracking links.
• Build and maintain comprehensive dashboards to track lead generation, opportunity pipeline, and the overall ROI of Malaysian marketing activities.
• Manage the Malaysia asset repository, ensuring all content is organised, up-to-date, and effectively utilised across all partner and sales channels.

You:

• BA/BS degree or equivalent experience

• 3+ years of experience in marketing, specifically within field marketing, partner marketing, or integrated campaigns; experience in B2B Fintech or SaaS is strongly preferred.
• Native-level fluency in Bahasa Malaysia and professional proficiency in English is a must to effectively localise content and engage local stakeholders.
• Demonstrated track record of executing events and content programmes that directly influence sales pipeline and revenue growth.
• Comfortable working across the full campaign lifecycle, from high-level strategy and briefing to granular operations and vendor management.
• Strong project management skills, with the ability to run multiple concurrent workstreams and hit deadlines across different time zones.
• Proficient with marketing technology stacks, including CRM/Automation tools (e.g., Salesforce, HubSpot, or Marketo) and event management platforms.
• Analytical mindset with the ability to build basic reports, track UTMs, and recommend optimisations based on performance data.
• Resilient and proactive, with the ability to thrive in a fast-paced environment where priorities evolve quickly.

Contract type: 12 months fixed-term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.