Marketing Specialist - Demand Generation | IFS Copperleaf

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

IFS Copperleaf’s software helps some of the world’s largest firms make better strategic decisions. We have a track record of delivering award-winning, industry-changing solutions that enable our clients to build more resilient and sustainable infrastructure.

IFS Copperleaf is looking for a digitally focused and hands-on Marketing Specialist, Demand Generation based in Colombo, Sri Lanka. 

This role plays a key part in driving pipeline growth across APJMEA through targeted digital, demand generation, and account-based marketing programs. You will plan, execute, and optimize multi-channel campaigns, while also supporting events and marketing operations. 

You will work closely with the Regional Marketing Manager APJMEA, the Sri Lanka based digital team, sales, and global marketing teams to identify opportunities, execute campaigns, and improve performance. 

This role is ideal for someone who is organized, proactive, analytical, and comfortable owning campaigns end to end. 

Key Tasks:

Digital Marketing 

• Plan, execute, and optimize regional demand generation campaigns across APJMEA, including email, paid media, webinars, and digital programs 

• Drive marketing-sourced pipeline through targeted multi-channel and ABM campaigns (one to few and one to one) 

• Collaborate closely with the Sri Lanka based digital team on campaign builds, targeting, segmentation, and optimization 

• Own campaign performance tracking and reporting (KPIs such as MQLs, engagement, CTRs, and pipeline contribution) using tools such as Marketo and Salesforce 

• Manage pre and post campaign lead lists, CRM routing, and follow-up coordination with sales and BDRs 

• Analyze results and provide clear, actionable insights to improve engagement and conversion 

Events, Operations, and Marketing Support 

• Support physical and digital events, including venue sourcing, supplier coordination, and logistics 

• Partner with the marketing team to amplify the lead generation impact of events 

• Maintain and update marketing assets in collaboration with internal teams 

• Support PR and content updates as needed 

• Support PO creation, invoicing processes, and supplier coordination 

• 4+ years of experience in B2B demand generation or digital marketing, ideally in the SaaS or tech space. 

• Hands-on experience with marketing automation platforms (e.g. Marketo, Hubspot) and CRM systems (e.g., Salesforce). 

• Exposure to ABM tools and tactics (e.g., Demandbase, 6sense, LinkedIn Ads). 

• A collaborative, proactive mindset with the ability to juggle multiple projects across markets and teams. 

• Fluent in English; additional European languages are a plus. 

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.