Marketing Specialist | Copperleaf IFS

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Joi

Copperleaf’s software helps some of the world’s largest firms make better strategic decisions. We have a track record of delivering award-winning, industry-changing solutions that enable our clients to build more resilient and sustainable infrastructure.

We’re looking for a strategic and hands-on Marketing Specialist to join our growing  marketing team. In this role, you’ll play a critical part in driving pipeline and accelerating revenue through targeted multi-channel campaigns—with a strong emphasis on account-based marketing (ABM), digital acquisition, and lead nurturing programs. 

You’ll work closely with our regional marketing manager, sales, and global marketing teams to identify growth opportunities, execute campaigns, and continually optimise for performance. 

Key Responsibilities 

• Plan, execute, and optimize demand generation programs (email, paid media, webinars, digital campaigns) to drive marketing-sourced pipeline across key markets. 

• Support and scale account-based marketing initiatives in collaboration with Sales and Marketing. 

• Coordinate content creation and messaging, including emails, landing pages, speaker abstracts, digital touchpoints and webinar materials. 

• Partner with the marketing team to amplify the lead-gen impact of physical and digital events. 

• Own campaign performance tracking (KPIs: MQL, Engagement, CTRs, etc) and reporting using tools like Marketo, Salesforce, and other relevant platforms. 

• Manage pre- and post-campaign lead lists, routing in CRM, and follow-up coordination with sales and BDRs. 

 

• 4+ years of experience in B2B demand generation or digital marketing, ideally in the SaaS or tech space. 

• Hands-on experience with marketing automation platforms (e.g. Marketo, Hubspot) and CRM systems (e.g., Salesforce). 

• Exposure to ABM tools and tactics (e.g., Demandbase, 6sense, LinkedIn Ads). 

• A collaborative, proactive mindset with the ability to juggle multiple projects across markets and teams. 

• Fluent in English; additional European languages are a plus. 

What We’re Offering

• Salary Range: 60,000 — 95,000 CAD
• Flexible paid time off, including sick and holiday
•  Medical, dental, & vision insurance
•  401K with Company contribution
•  Flexible spending accounts
•  Life insurance and disability benefits
•  Tuition assistance
•  Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor.  We are a Drug-Free Workplace. Interested candidates should apply at: www.ifs.com/about/careers-at-ifs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer