Marketing Specialist - Campaigns & Brand Activation

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/

About the Role

As a Marketing Specialist, you will be the driving force behind our product campaigns, ensuring our features and benefits reach customers in a clear and impactful way. Your primary focus will be leading Always-On initiatives and supporting the execution of big media Campaigns (major brand moments).

Additionally, we are looking for a professional who can look beyond traditional channels to help build strategic partnerships and brand activations that connect our products to our customers' lifestyles. You will work at the intersection of Product, Content, and External Partners, transforming business objectives into delightful communications.

You’ll be responsible for

• Always-On Campaign leadership: Independently execute and manage the lifecycle of sustained product campaigns, ensuring they maintain continuous relevance and traction.

• Big Campaign support: Act as a key contributor in major product launches, ensuring that product narratives are perfectly integrated into the overall campaign concept.

• Partnerships & Activations: Plan and execute brand activations and partnership workstreams, expanding product reach through strategic experiences and collaborations.

• Content & Narrative Guardianship: Brief the content team and internal channels, ensuring all creative assets are aligned with the brand tone of voice and business objectives.

• Vendor Management: Manage the end-to-end flow with agencies and external partners, ensuring creative excellence, budget efficiency, and timely delivery.

• Measurement & Success Metrics: Define success metrics, monitor performance funnels, and use data insights to discuss and redefine marketing tactics whenever necessary.

We are looking for a person who has

For this position, we expect a professional who combines execution mastery with a critical eye on how communication impacts the business:

• Autonomy & Initiative: You are able to execute tasks independently and lead projects with defined scopes. You thrive when given room for independent decision-making, while knowing when to seek managerial support for highly complex or critical scenarios.

• Problem Solving: Ability to navigate challenging and sometimes ambiguous scenarios involving multiple stakeholders, conducting trade-off analyses to derive clear solutions.

• Analytical Ability: Competence in analyzing structured data from multiple sources (dashboards, surveys) to generate insights that inform team decisions and short-term plans.

• Strategic Alignment: Ability to articulate how your current work contributes to quarterly goals and milestones, balancing immediate deliverables with upcoming dependencies.

• Communication & Influence: Skill in communicating ideas logically and concisely, adapting your

Requirements:

• Language: Fluency in English and Portuguese is mandatory.

Location for this opportunity (City, Country)

• São Paulo, Brazil

Our Benefits

• Chance of earning equity at Nubank

• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)

• Public Transportation Commuting Benefit (Vale-Transporte)

• NuCare – Psychological, Financial and Legal Assistance Program

• Life Insurance

• Medical Plan

• Dental Plan

• NuLanguage – Language Course Program

• Nucleo - Our learning platform of courses

• Extended Parental Leave

• Daycare Allowance

• Parental Consultancy

• Work-from-home Allowance

• Gym Partnerships

• 30 days of paid vacation

• Relocation Assistance Package, if applicable

Work Model for this Role

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Explore how we build technology at Nubank:

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