Marketing Specialist (Affiliate Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the FMCG industry.

This strategic Marketing Specialist role spearheads creator-led and affiliate initiatives, with a strong focus on driving measurable performance in social commerce. Key responsibilities include strategic planning and growing the creator ecosystem to accelerate client platform growth through a combination of creator and responsibility marketing. The specialist manages complex projects and stakeholders while curating highly engaging social content. Success depends on leveraging creative thinking to drive earned marketing results in collaboration with local teams and agencies.

Role:

• Own monthly/weekly strategy, GMV pacing, and content direction for creator and social commerce programs.
• Maintain and review all performance trackers to ensure data integrity and timely reporting.
• Coordinate budget, SKU priority, and bonus mechanics closely with Product Marketing (PM) and Social Commerce teams.
• Lead workshops, coaching, and capability-building programs for creators to enhance their performance and output.
• Set weekly acquisition targets (quota of new creators) and manage the creator onboarding pipeline.
• Evaluate the quality and potential ROI of newly onboarded creators to ensure a high-performing network.
• Provide frameworks for the executional role to scale daily operations efficiently.
• Ensure overall campaign and always-on quality control across all creator-led content.
• Analyse competitor shifts and category trends to identify strategic advantages and new content opportunities.
• Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
• Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
• Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.

You:

• A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.
• 3+ years of experience in marketing, affiliate marketing and social commerce
• A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content.
• Experience working directly with Creators and KOLs.
• Ability to bring order and attention to detail to complex stages of each project.
• Prior experience in communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.