Marketing Senior Associate - AI Initiatives

About Upflow

Upflow is an FRM (Financial Relationship Management) solution, which revolutionizes the way B2B businesses get paid, unlocks owed cash reservoirs and empowers our clients to fulfill their maximum growth potential.

Most modern, fast-growing companies are fully focused on sales growth and retention and struggle to maintain focus on cash collection. This leads to hundreds of unpaid invoices, broken communications, confused payment methods and a highly negative customer experience. As a rule, cash flow suffers and growth is inhibited.

Upflow is the modern collections hub that manages all data, analytics, communications and payments to get you paid much quicker.

We are a product-led organization, launched in 2018 and trusted by hundreds of companies across EMEA & the US including Lattice, Front, Triplebyte, Iziwork, ProductBoard, Proxyclick, and more. We're also backed by leading investors (YCombinator, 9yards, eFounders, Hedosophia) and top executive angels from N26, Square, Mercury, Uber, and Netsuite.

We're distributed across 3 continents and rapidly expanding. Now's a perfect time to join if you're looking for an exciting personal & financial growth opportunity and international experience.

For more information, please visit our website www.upflow.io.

Your role at Upflow

We’re looking for a Senior Marketing Associate to join our team. This is a hybrid role that blends marketing operations, campaign execution, and tooling expertise, perfect for someone who thrives on structure, automation, and data-driven marketing.

You’ll work closely with Marketing, Sales, and RevOps to execute scalable campaigns across inbound and outbound channels. If you’re hands-on with HubSpot, fluent in growth tooling like Amplemarket, and excited to optimize our marketing engine, we’d love to hear from you.

As Senior Marketing Associate, You Will:

• Own execution in HubSpot: campaigns, workflows, scoring models, analytics dashboards, and more

• Partner with Sales to launch and monitor outbound campaigns using Amplemarket

• Support SEO and growth experiments: content refreshes, on-page optimization, keyword tracking

• Maintain and improve our marketing tech stack: Hubspot, make, GA4, Knock AI and more

• Contribute to broader marketing efforts across brand, PR, AI workflows, and content syndication

• Explore and integrate AI tools and workflows, create AI agents to increase efficiency, improve targeting, automate manual tasks and generate leads

This role will be hybrid in India.

Who you are

• 2–3 years of experience in B2B SaaS marketing, preferably in a fast-paced, high-growth environment

• Advanced user of HubSpot Marketing Hub (certifications a plus)

• AI enthusiast who actively looks for opportunities to use AI to improve tools, content, and workflows

• Solid understanding of SEO best practices and hands-on experience with tools like Ahrefs, SEMrush, or Search Console

• Technically comfortable with integrations, automation, and light troubleshooting across systems

• Detail-oriented, organized, and able to juggle multiple projects without dropping the ball

• Curious, self-motivated, and excited to build systems that scale

• Native English speaker or bilingual

Why join us?

• International Mindset: We have offices in Paris and New York.

• Flexible working: Hybrid role based in India, within a remote-friendly culture

• Exciting moment: Opportunity to join during a high-growth phase and shape how marketing scales

• All-star team: A solid crew of ambitious, mission-driven professionals

• Learning opportunity: Strong focus on learning and growing through education and professional development in hard and soft skills.

• Trusting environment: Hands-off management style. We have a strong culture of ownership and autonomy.

• Best in class perks: 35 paid days off, meal vouchers, cool offices, top-of-the-range equipment, and competitive salary.

• Offsites: Regular offsites with the team, meetups, and strong connections to the startup ecosystem

Recruitment process

1️⃣ Screening call with Aashima, Director of Demand Generation

It’s a discussion with your future manager. It’s all about getting to know you and what your expectations are. Hiring is a two way street. We’ll get deeper into your expertise and know-how. We’ll also give you a clearer view of what your day-to-day in that role is like. It’s a good opportunity to see if you foresee yourself working at Upflow.

2️⃣ Home assignment

Your time to shine! You’ll be given a home assignment. Yes, it is designed to assess your skills. But it’s also designed to give you a better taste of what being part of Upflow is like. Again, hiring is a two-way street! Ultimately: we believe assignments are a great way to control our biases. We care for what you do; not your schooling, social background, or the gender you identify yourself to.

3️⃣ Home assignment review

Your hiring manager will spend up to 90 minutes debriefing your case with you. A peer can take part in this review. Hiring managers at Upflow are looking for team players: taking and giving feedback is key to thriving with us!

4️⃣ Meet the team!

You'll meet with Brad, CRO. You’ll also meet up with at least two other peers so you can foresee yourself as part of this team. 😃