Marketing Project Manager

TRULY FREE HOME – Marketing Project Manager 

Job Title: Marketing Project Manager
Company: Truly Free Home, Inc.
Department: Marketing
Reports To: Director of Marketing
Location: Remote or Hybrid (Traverse City, MI)
Compensation: $90,000 - 100,000 annually

Does This Sound Like You?

You Run the Engine, Not Just the Projects

You don’t see project management as task tracking. You see it as building and operating the system that drives revenue. You ensure marketing doesn’t just plan well—it executes with precision.

You Think Like an Operator, Not a Coordinator

You understand how Paid, Organic, Affiliate, Lifecycle, CRO, Dev, and SEO all connect. You can zoom out to see the full business and zoom in to ensure every detail is right.

You Create Clarity Where There Is None

You bring structure to fast-moving environments. You define timelines, priorities, and ownership so that teams can move faster with confidence.

You Hold the Standard

You are the person who ensures that what gets launched is not rushed, misaligned, or incomplete. You protect the brand, the customer experience, and the business.

Position Summary
The Marketing Project Manager is an operator responsible for overseeing the execution of all marketing initiatives across Truly Free Home.  This role owns the systems, workflows, and cross-functional alignment required to bring campaigns, funnels, and growth initiatives to life. You will work across every marketing function, Paid, Organic, Affiliate, Lifecycle, CRO, Dev, Funnel, and SEO to ensure that strategy translates into execution and execution drives measurable results.

This is not a coordination role. This is a leadership role responsible for operationalizing the marketing organization into a high-performance, revenue-driving engine.

Key Responsibilities
1. End-to-End Marketing Execution Ownership

Oversee execution of all marketing initiatives including:

Campaign launches (seasonal, promotional, evergreen)

Product launches

Funnel builds and optimizations

Content and SEO initiatives

Ensure every initiative moves from concept → execution → launch without breakdowns

Maintain visibility across all active and upcoming projects

2. Cross-Functional Marketing Integration

Serve as the central point of coordination across:

Paid Media

Organic & Social

Affiliate & Influencer

Lifecycle (Email & SMS)

CRO

Dev & Engineering

Funnel Builders

SEO / Content

Ensure alignment across:

Messaging

Offers

Creative direction

Launch timing

Eliminate silos and ensure teams are operating from a unified plan

3. Campaign & Launch Management

Build and manage detailed timelines for all campaigns

Ensure all deliverables (copy, creative, dev, tracking) are completed on time

Lead launch readiness processes across all channels

Drive accountability across teams to meet deadlines and quality standards

4. Funnel & Landing Page Production Oversight

Own the end-to-end funnel production process:

Offer outline

Copy development

Design execution

Development

QA and launch

Ensure pages are built with CRO best practices and brand alignment

Improve speed and quality of landing page production

5. Creative & Offer Alignment

Ensure all marketing outputs align with:

Brand standards

Campaign strategy

CRO insights and learnings

Partner with Creative, CRO, and Marketing leadership to ensure consistency and performance across channels

6. SEO & Content Project Management

Own the execution of SEO strategy through project management

Manage blog production, content updates, and optimization timelines

Ensure alignment with keyword strategy and traffic goals

Track execution against traffic growth targets

7. Marketing Operations & Workflow Optimization

Build and maintain marketing workflows (Monday.com or equivalent)

Define clear processes for:

Campaign planning

Funnel production

Creative development

Improve efficiency, reduce friction, and increase output across teams

Establish production capacity and realistic timelines

8. Quality Control & Performance Readiness

Own QA processes across:

Landing pages

Campaign assets

Tracking and links

Ensure all launches meet brand and performance standards

Minimize errors and last-minute changes

9. Visibility, Reporting & Accountability

Provide clear visibility into:

Project timelines

Risks and blockers

Team capacity

Ensure every initiative has:

Defined owner

Clear deliverables

Measurable outcomes

Partner with leadership to ensure execution aligns with revenue goals

Success in This Role Looks Like

Marketing initiatives launch on time, fully aligned, and high-quality

Cross-functional teams operate with clarity and shared priorities

Funnel and campaign production becomes predictable and scalable

Bottlenecks are proactively identified and resolved

SEO and content initiatives are consistently executed

The marketing team operates as a cohesive, high-performing system

Key Metrics & Performance Indicators

On-time launch rate across campaigns and initiatives

Funnel and landing page production velocity

Reduction in errors, rework, and missed deliverables

Cross-team alignment and execution efficiency

SEO output and traffic growth

Speed from concept → launch

Contribution to overall marketing efficiency and revenue execution

Core Competencies

Senior-Level Project Management & Operations

Cross-Functional Leadership

Systems Thinking & Process Design

Strategic Execution

High Attention to Detail

Strong Communication & Accountability

Ability to Manage Complexity at Scale

Why This Role Matters

As Truly Free Home continues to scale, the difference between growth and stagnation is execution.
This role ensures that:

Strategy does not sit idle

Teams are not working in silos

Campaigns are not delayed or diluted

The Marketing Project Manager transforms marketing from a collection of moving parts into a unified, high-performance engine, one that delivers consistent, measurable revenue growth.