Marketing Project Manager – H&M MOVE

Do you want to be part of the mission to democratize sport and get the world moving? Are you passionate about leading end‑to‑end marketing campaigns and creating impactful communication that strengthens our brand and inspires a global community? Then this might be the perfect role for you.

At H&M MOVE, we're all about celebrating movement and making it easy for everyone to get active. Our mission is simple: break down the barriers to sport and make activewear more accessible for all. From day one, we've been focused on democratizing sports - offering stylish, functional, and affordable activewear across a wide range of categories.

We're bold at H&M MOVE. We’re not afraid to push boundaries, try new ideas, and reimagine what’s possible. We believe in building a team where everyone feels like they truly belong. Diversity of thought, background, and culture makes us stronger - and we’re passionate about what we do, the people we work with, and the brand we’re building. This is just the beginning. Let’s move the world together.

As a Marketing Project Manager at H&M MOVE, you’ll play a central role in driving both global and local strategic initiatives that inspire people to move. You’ll lead end‑to‑end marketing and communications activities — turning insights, creativity, and purpose into impactful marketing that grows our brand and engages our global community. You’ll report to the Global head of marketing at H&M MOVE, collaborate closely with teams across Marketing, Sales and Assortment— all committed to growing H&M MOVE and inspiring the world to move.

You will:

• Set briefs into clear, actionable strategies with defined goals, KPIs, and success metrics.
•  Lead cross-functional teams across Social Media, PR, Experience, Creative Production and external partners to ensure seamless campaign execution.
•  Plan and manage project timelines, production milestones, and deliverables — identifying risks early and keeping projects on track.
• Own and optimize project budgets with a performance- and impact-driven mindset, ensuring strong ROI and smart resource allocation.
• Track and evaluate project performance, gather learnings, and proactively share insights to improve future projects.
• Act as the main point of contact for internal stakeholders and external collaborators — securing alignment, clarity, and momentum throughout the entire project lifecycle.

We’re looking for someone with:

•  Proven experience in strategic and operational marketing project management, ideally in global brand environments.
•  Strong understanding of the marketing ecosystem, brand building, and channel strategy.
• Analytical, strategic and results-driven, with a passion for delivering impactful campaigns and driving continuous improvement.
•  A genuine passion for movement, sportswear, fashion, and global cultural trends.
•  Excellent leadership abilities, stakeholder management skills, and a natural talent for cross-functional collaboration.

And someone who is:

• Highly organized, proactive, curious, and comfortable leading in a fast-paced and creatively driven environment.
•  Analytical and strategic, with a results-oriented mindset and a passion for delivering high-impact campaigns.
• Motivated by continuous improvement, innovation, and meaningful brand storytelling.

This is a fulltime role based in Stockholm, time limited assignment for approx. 12-15 months.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. We look forward to receiving your application no later than 18th of February 2026.

WHO WE ARE    

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.    

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.    

 WHY YOU’LL LOVE WORKING HERE     

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.    

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).    

• H&M Incentive Program – HIP. Learn more about the program here.    

• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)    

JOIN US    

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.    

Take the next step in your career together with us. The journey starts here.