Marketing Programs Manager

Why Join HYCU?  

HYCU is the fastest-growing leader in the multi-cloud and SaaS data protection as a service industry. By bringing true SaaS-based data backup and recovery to on-premises, cloud-native, and SaaS IT environments, the company provides unrivaled data protection, migration, disaster recovery, and ransomware protection to thousands of companies worldwide. The company's award-winning R-Cloud platform eliminates complexity, risk, and the high cost of legacy-based solutions, providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91, HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.
 

Overview  

The Marketing Programs Manager develops and executes multi-channel campaigns that attract new prospects and deepen engagement with existing customers. This role works globally across time zones and regions, partners closely with resellers, and owns programs designed to drive acquisition, upsell, and customer loyalty. 

Location:   

Boston, MA (Hybrid; 3 days onsite/2 days remote)  
 

What You’ll Do:  

Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives 

Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers 

Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty 

Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI 

Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms 

Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture  

Oversee campaign budgets, timelines, and resources for efficient execution 

Support channel/reseller marketing and partner initiatives as needed 

What We’re Looking For:  

2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally 

Proven success driving both new business and customer expansion/up-sell programs  

Strong understanding of customer journey, segmentation, and fan/community engagement best practices 

Data-driven approach to campaign analysis and optimization 

Exceptional cross-functional teamwork and project management skills 

Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools 

Experience coordinating global marketing activities and working with distributed/multicultural teams 

It’s Great if You Have

Experience with channel marketing or reseller programs 

Track record of building customer advocacy, referral, or loyalty initiatives 

Background in digital experience, community, or fan-focused engagement 

This role is designed for a proactive, adaptable marketing leader who thrives in a SaaS environment and is passionate about driving results across global audiences 

Attributes of a Successful HYCUer in this role:  

Self-starter and strategic thinker who thinks outside the box  

Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude  

Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties  

Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation  

Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU  

Intellectual curiosity, always open for continuous learning/growth mindset  

Who We Are:  

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.    

The following is how we approach each Core Value:    

Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.     

Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.     

Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.  

"We are at our best when we stay true to our Core Values."~ Simon Taylor, CEO  

What We Offer: 

Come work for one of CRN’s “Cloud 100 Companies for 2025”. At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program. 

Pay Transparency 

The anticipated cash compensation range for this position is $75,000-$98,000 annually. The cash compensation package includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HYCU's bonus plan for eligible roles. In addition to cash compensation, all roles are eligible to participate in HYCU’s equity plan and benefits program. Individual compensation packages are determined by a combination of factors unique to each candidate, including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for the position across all US locations. Actual compensation may deviate from this range based on experience, skills and qualifications.