Marketing Program Manager

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a Marketing Program Manager (IC4) to join our Digital Experience Platform (DXP) team within Marketing. In this highly visible role, you will help lead complex, cross-functional digital programs that span platforms, marketing technology, data, and enterprise operating models — driving strategic initiatives from original concept through final implementation.

This role sits at the intersection of strategy and execution. You will translate approved digital strategies into execution-ready programs with clear sequencing, governance, dependency management, and measurable outcomes. Success requires strong systems thinking, executive communication skills, and the ability to orchestrate work across Product, Engineering, Marketing, Analytics, and Operations.

Key Responsibilities

Enterprise Program Orchestration

• Lead portfolio-level orchestration for complex digital programs spanning multiple teams, platforms, and geographies
• Take programs from original concept through final implementation, managing all phases including initiation, planning, execution, and closing
• Translate approved enterprise and functional strategies into execution-ready programs, including scope framing, sequencing, milestones, budget management, and success criteria
• Drive clarity across ambiguous problem spaces where ownership, dependencies, or delivery paths are not yet well-defined

Governance

• Own components of the digital operating rhythm including planning cadences, intake processes, executive forums, and cross-functional alignment
• Establish and maintain delivery governance, ensuring initiatives meet readiness standards prior to launch (platform, data, content, localization, enablement)
• Create and present status reporting at Steering Committee and Sponsor level, leading executive-level meetings with confidence and clarity
• Standardize delivery models, playbooks, and operating practices to improve predictability and quality at scale

Dependency, Risk & Readiness Management

• Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing Technology
• Surface risks early, frame tradeoffs clearly, and drive timely escalation and resolution
• Guide teams through project challenges, removing obstacles and providing technical solutions to keep programs on track
• Ensure initiatives launch with clear ownership, readiness validation, and post-launch accountability

 

Delivery Excellence

• Apply consistency and best practices across all project phases, tracking outcomes and benefit realization

Our Ideal Candidate

Experience & Qualifications

• 7+ years of hands-on program and project management experience in enterprise environments
• Proven track record managing multiple large, concurrent programs spanning business applications and marketing technology platforms
• Experience leading cross-functional programs involving Product, Engineering, Analytics, and Marketing stakeholders
• Demonstrated success leading Steering Committee and executive-level meetings
• Experience overcoming program crises and navigating complex organizational challenges

AI & Innovation Mindset

• Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
• Comfortable using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on marketing technology and operations

Leadership & Communication

• Exceptional executive communication and stakeholder management skills
• Strong systems thinking with the ability to identify patterns, interdependencies, and second-order effects across complex program landscapes
• Proven ability to drive alignment across competing priorities and diverse cross-functional teams

For positions in this location, we offer a base pay of $137,700 - $241,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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