Marketing Program Manager, Old Navy

Gap Inc

SF - 2 Folsom permanent

Posted: January 22, 2026

Job Description

About the Role

As a Marketing Program Manager, you'll partner with cross-functional teams across Brand Marketing, Growth Marketing and Creative to drive marketing initiatives from planning through execution. You'll be a strategic problem-solver, a detail-obsessed executor, and a strong communicator who thrives in a dynamic, collaborative environment.
What You'll Do

• Drive end-to-end program management of complex marketing initiatives-seasonal campaigns, go-to-market moments, brand storytelling, and integrated media activations

• Partner with Marketing leadership to build clear, actionable project plans aligned with business priorities, timelines, and resources

• Ensure cross-functional alignment, facilitating collaboration between Brand Marketing, Growth Marketing, Creative, and external partners Lead project planning, milestone tracking, and risk management, adapting timelines and processes in real time to meet shifting business needs

• Facilitate effective communication across teams and stakeholders, driving clarity on goals, roles, timelines, and outcomes

• Continuously optimize workflows, tools, and processes to improve team effectiveness and efficiency.

Who You Are

• 3+ years of program or project management experience, ideally within a marketing, creative, or retail organization

• Experience in omni-channel retail, fashion, or consumer brands

• A proven track record of managing large-scale, cross-functional marketing programs from concept to launch

• Excellent organizational skills with the ability to manage multiple workstreams in a fast-paced, matrixed environment

• Strong communication and stakeholder management skills-you bring teams together and keep them aligned

• Experience with project management tools (e.g., Airtable, Workfront, Asana, Smartsheet, or similar)

• A collaborative, adaptable, and solutions-oriented mindset

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