Marketing program manager (Lifecycle & Partners)

At Robotiq, our mission is clear: Free human hands from repetitive tasks.

We serve manufacturers and physical AI solution builders with smart robotic components and ready-to-run workcells that deliver measurable results on the factory floor.

What makes our approach different? We productize automation instead of treating it as a custom engineering project. We embed intelligence directly into our hardware and software to make each task work. Our solutions are practical, scalable, and built for real manufacturing environments. They are used by tens of thousands of companies globally.

How we work and who is on the team matters. We CARE for people, acting with respect, honesty, and accountability in every interaction. We INNOVATE with purpose, simplifying complexity and creating solutions that deliver real impact. And we are ONE team—collaborating across roles, disciplines, and regions to support each other and help our customers succeed.

ROLE OVERVIEW :

In this role, you will own the generation of a high-quality pipeline through integrated demand generation initiatives, including campaigns, events, and webinars, working in close partnership with sales teams and channel partners. As a key driver of revenue growth, you will ensure that marketing efforts translate into meaningful business impact by attracting the right prospects, improving conversion rates from lead to deal, and continuously elevating lead quality and sales alignment. With a strong focus on performance, you will also optimize acquisition efficiency, driving measurable results across the entire funnel.

MEANINGFUL RESPONSIBILITIES  :

Plan and execute multi-channel demand generation campaigns to drive qualified pipeline

Develop and activate partner programs and events to expand reach and co-generate opportunities

Own and optimize the webinar strategy to attract and convert high-quality leads

Manage the full lead lifecycle, from acquisition to opportunity, improving conversion at every stage

Collaborate closely with sales to align priorities, improve lead quality, and accelerate pipeline

Track performance and continuously optimize campaigns and funnel efficiency based on data

QUALIFICATIONS/DESIRED SKILLS :

minimum of 5+ years of experience in B2B demand generation or growth marketing (international exposure is a plus)

Experience executing multi-channel campaigns (including events and webinars)

Understanding of lead management and conversion fundamentals

Ability to collaborate closely with sales teams and stakeholders

Data-driven mindset with a focus on continuous improvement

Hands-on experience with CRM and marketing automation tools (e.g., HubSpot)

Exposure to partner or channel marketing is a plus

Ability to manage multiple campaigns and priorities in parallel

Strong communication and collaboration skills, with small and large audiences

Proactive, curious, and execution-focused

WHY JOINING FORCES WITH THE ROBOTIQ TEAM?

Robotiq shines with its human-centered culture, transparent communications, the sharing of information and expertise as well as the strong spirit of collaboration that is felt throughout the company!

What sets Robotiq apart even more :

A noble and inspiring mission: to free human hands from repetitive tasks;

Stimulating challenges within a high-tech organization;

Flexible working hours and Holidays (according to local regulations), both for vacations and time management, for a true work/life balance;

Corporate philosophy based on collaboration and transparency of communications;

Management based on autonomy and both collective and individual objectives;

Challenges of robotics, innovation, and international growth.

We will be delighted to make your acquaintance!