Marketing Program Manager - Game Pass

We are hiring an organizational expert with a love of games and entertainment, who can bring operational excellence to the ongoing brand awareness and demand gen development of Xbox Game Pass digital services, for our client Xbox.

Our Marketing Program Manager will manage integrated marketing campaigns from inception to execution, align creative briefs, oversee campaign development and execution, drive final asset production, while partnering closely with agencies, integrated marketing stakeholders, including PR and Social teams. Ideal candidates will have direct integrated marketing expertise, experience managing consumer marketing campaigns, familiarity with customer acquisition, retention, and engagement efforts, and demonstrated ability to maintain brand standards across a large volume of campaign assets.

A key aspect of this role includes partnering with a team of seasoned marketing experts and requires strong communication and collaboration skills and proficiency working across a large and highly complex organization with numerous stakeholders. A genuine and positive attitude, strong interpersonal skills, personal ownership, ability to align partnerships and collaborations, and proven experience partnering with teams to deliver campaigns on time and on budget is essential.

RESPONSIBILITIES:

Program management of integrated marketing campaigns and deliverables in concert with a variety of internal and external partners.

Program management of cross-team communications to track progress on key milestones and accountabilities to ensure on-time, on-budget execution of campaigns.

Development of workbacks, processes, and procedures to enable seamless and coordinated execution of campaigns across teams and channels.

Drafting campaign briefs that clearly articulate strategy, vision, and direction.

Participate in creative lead activities, to ensure creative development aligns with overall campaign strategy and direction.

Development of campaign toolkits that provide messaging and creative guidance. 

Actively monitoring campaign performance and proactively addressing areas for improvement and standardization of the go-to-market approach.

Integrate with key business stakeholders to ensure campaigns land in the organization and are executed appropriately.

Present as needed to business teams, internal partners, and others to expose new key learnings and recommendations.

Provide weekly metrics of success on business and highlight key issues as appropriate.

Work continuously to improve the overall marketing collateral library.  

Minimum Qualifications:

3+ years of integrated marketing, advertising, brand, and campaign development experience, with or for an agency or in-house team, preferably in gaming, or entertainment industries.

An avid gamer – particularly knowledgeable about PC, console, and gaming trends.

Successful track record of developing integrated campaigns for console gaming services or a similar consumer entertainment product.

Proven foundation in program management including the ability to lead, organize and prioritize multiple projects and requests simultaneously.

Proven ability to effortlessly manage an entire content lifecycle in a deeply collaborative setting.

Forward thinker who can manage current executions, while planning 4-6 months out for future campaigns.

Proven ability to build, track, and execute programs from start to finish independently under rapidly changing priorities.

Critical time management skills for all owned tasks including project management of timelines/deliverables for others.

A strong drive for results, with a proven track record, often delivering under tight deadlines.

Proven ability to think strategically and creatively, while maintaining great attention to detail, internal quality control, and best-in-class creative outcomes.

In depth understanding how content scales effectively across digital channels.

Excellent editorial abilities (PowerPoint) when outlining new processes, summarizing campaign results, presenting to varied audiences with a focused attention to detail (editing, QA, copy).

Bonus: Expertise in B2C subscription and service-based lifecycle marketing funnel.

ATTRIBUTES:

Self-directed and self-led solution-oriented creative problem solver who can respond to changing business needs, rapidly adapt and overcome challenges collaboratively.

Highly organized with outstanding communication skills, both verbal and written, and strong client management skills. 

Highly motivated with a passion for innovation and growth mindset.

Natural ability to story tell and engage customers with relevant and sticky content.

Agile negotiator who can defend work with multiple stakeholders and know when to accept direction.

Proven ability to exceed personal goals and client expectations.

Benefits Overview:

Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs  

Additional voluntary benefits like short-term disability plans and health coverage for dependents  

401(k) & HSA  

Competitive PTO plan  

12 paid holidays throughout the calendar year, plus additional floating holidays

EEO & DEI:

TenGun is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates.  TenGun prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. TenGun conforms to the spirit as well as to the letter of all applicable laws and regulations.

The company reserves the right to modify or change benefits programs at any time, with or without notice.