Marketing, PR & External Communications Lead

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Marketing, PR & External Communications Lead

At Monks, we’re looking for someone to lead the strategy and execution of Marketing, PR, and External Communications for Monks Argentina. This role will be key in strengthening the company’s positioning (brand, reputation, and thought leadership), accelerating the commercial pipeline through marketing initiatives, and building a strong internal narrative that supports the evolution of the business and culture.

Responsibilities

Marketing: brand strategy, positioning, and growth support

• Design and execute the annual marketing plan for Argentina, aligned with the business’s commercial priorities.

• Build and reinforce a clear narrative around Monks (integration, applied AI, craft, case studies).

• Design and execute initiatives/campaigns focused on awareness, engagement, and top-of-mind.

• Partner with New Business on commercial and positioning materials: one-pagers, decks, credentials/capabilities, and case studies.

PR & Institutional Relations: media, reputation, and spokespeople

• Lead relationships with media and journalists, identifying opportunities (articles, interviews, columns, rankings, speaking opportunities).

• Write and coordinate press releases, key messages, and media kits.

• Prepare and support spokespeople (business and craft leaders) with briefings for interviews and public appearances.

• Build partnerships with relevant industry players (associations, partners, communities) to amplify visibility.

External Communications: editorial plan, content, and channels

• Design and execute the editorial plan (primarily LinkedIn and defined digital channels) with a focus on thought leadership, AI/innovation, craft, and case studies.

• Create and coordinate strategic content: articles, newsletters, posts, editorial pieces, and cases, ensuring brand consistency and alignment with global guidelines.

• Manage brand presence across key channels and moments (digital, PR, events), coordinating with internal and external teams.

Awards & Industry Presence: visibility and activations/events

• Lead the awards calendar: submission strategy, narrative, case development, and asset coordination.

• Coordinate participation in industry events (owned and third-party) and activations aimed at positioning and growth.

Operations, metrics, and budget

• Define and track KPIs: reach and engagement, share of voice/mentions, content performance, results of activations and awards.

• Analyze market and industry trends to identify positioning opportunities.

• Manage the team’s calendar, priorities, vendors, and budget control.

Requirements

• Degree in Marketing, Communications, Advertising, PR, or related fields.

• Experience in the advertising industry and working with media outlets.

• Advanced English (frequent interaction with regional/global teams).

• 5+ years of experience in marketing/external communications, branding, PR, and content (ideally B2B).

• Experience with social media, digital campaigns, and measurement/analytics tools (SEO / email marketing is a plus, if relevant to the plan).

• Excellent writing skills, strong editorial judgment, and end-to-end execution capabilities (strategy → delivery → measurement).

• Ability to manage multiple stakeholders and coordinate with internal and external teams.

• Strategic, creative, and results-driven mindset.

#LI-Hybrid #LI-MP1 #LI-MB4

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.