Marketing Operations Senior Manager

About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

About the Role

Reporting to the Director of Revenue Operations, this is a pivotal role for a strategic, systems-minded marketing leader who thrives in fast-paced, high-growth environments. You will partner closely with Marketing and Growth leadership to architect the infrastructure, processes, and performance frameworks that enable our marketing team to scale efficiently and deliver measurable impact.

You will be responsible for optimising our tech stack, improving cross-functional alignment, and ensuring data accuracy across all channels. This role is ideal for someone who is both analytical and execution-driven—comfortable rolling up their sleeves to solve complex operational challenges while influencing strategic decisions at the leadership level.

Key responsibilities

• Drive the evolution of the marketing operations ecosystem alongside Marketing team, including automation, analytics, attribution, and integrated CRM workflows.

• Develop and maintain scalable processes that improve marketing efficiency, predictability, and performance.

• Partner with cross-functional leaders to ensure full alignment on pipeline goals, forecasting, and reporting.

• Lead data governance across marketing platforms, ensuring accuracy, compliance, and actionable insights.

• Manage and evolve the marketing tech stack, evaluating new tools and integrations as needed.

• Build dashboards and reporting structures to measure campaign effectiveness, ROI, and funnel performance.

• Drive experimentation frameworks, including A/B testing, audience segmentation, and optimisation strategies.

• Support budgeting and resource planning to ensure marketing investments are aligned with business priorities.

What we would like to see:

• 8+ years of experience in marketing operations or growth operations.

• Expertise with Hubspot.

• Strong analytical mindset with experience using BI tools and building data dashboards.

• Proven success implementing scalable processes in a high-growth or startup environment.

• Demonstrated ability to manage complex projects and cross-functional initiatives.

• Experience with lead lifecycle management, attribution modelling, and funnel analysis.

• Excellent communication and stakeholder-management skills.

• A proactive, solutions-oriented approach with a passion for operational excellence.

Benefits:

• Competitive base salary.

• Stock options in a high-growth startup.

• Competitive PTO with public holidays additional.

• Private Health.

• Pension.

• Wellness benefits.

• Breakfast Mondays.

Diversity & Equal Opportunities:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.