Marketing Operations Manager

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

We're hiring a Marketing Operations Manager to own and scale the systems, data, and automation that power our marketing engine here at Iru.

This role reports to the Head of GTM Operations and sits at the intersection of Marketing and GTM Operations. You will be responsible for ensuring that marketing infrastructure is technically sound, scalable, and tightly integrated into our broader GTM systems.

We're looking for someone with strong technical depth — someone who understands how marketing automation platforms work under the hood and can architect solutions, not just execute campaigns.

What You'll Do:
• Own and optimize HubSpot marketing automation, workflows, scoring, and lifecycle management
• Design and maintain lead routing, attribution models, and campaign tracking infrastructure
• Build and manage integrations between HubSpot and other GTM systems
• Partner with Marketing leadership to operationalize campaign strategy and ensure clean execution
• Ensure accurate MQL definitions, lifecycle stage progression, and lead handoffs to SDRs
• Maintain data hygiene standards and proactively improve database quality
• Develop and maintain dashboards for pipeline attribution, campaign performance, and funnel conversion
• Identify system gaps and implement scalable solutions
• Support experimentation frameworks (A/B testing, segmentation, performance tracking)
• Collaborate with GTM Ops and GTM Engineering to ensure cross-functional data consistency

What You'll Bring:
• 4+ years of Marketing Operations experience in B2B SaaS
• Deep hands-on expertise in HubSpot (required)
• Ability to leverage SQL and python to build advanced dashboards and models
• Experience designing workflows, scoring models, and lifecycle frameworks
• Strong understanding of attribution modeling and funnel analytics
• Experience managing integrations (APIs, middleware tools, data sync)
• Comfort working with data models and CRM architecture
• High attention to detail and operational rigor
• Ability to translate business needs into structured technical solutions

Benefits & Perks

Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid