Marketing Operations Lead (m/f/d)

Global Marketing & Sales | Marketing Operations Lead

Are you a marketing leader who thrives at the intersection of strategy, execution, analytics, and technology? Do you love building the systems, processes, and infrastructure that allow marketing teams to operate at their best? If so, this role puts you at the heart of a growing Strategic Marketing function, driving operational excellence, enabling scale, and helping shape the future of our marketing organisation.

This is a rare and exciting opportunity for an experienced Marketing Operations Lead to join Hitachi's Global Marketing and Sales (GM&S) team, a high-profile corporate initiative at the very centre of Hitachi Group.

You’ll play a pivotal role in ensuring that our customer marketing operation is scalable and marketing communication programs are measurable, repeatable, and aligned to our broader business goals. You will provide the operational backbone that frees up strategic leaders to focus on growth, transformation, and high impact innovation—while you ensure that plans turn into results.

You'll be the person who keeps everything moving, unblocking issues, resolving dependencies, optimising workflows, and ensuring priority initiatives land on time, on budget, and with measurable impact.

About GM&S

Hitachi is transforming to ensure sustainable growth and profitability in digital and green sectors by establishing a customer-centric business model. Part of this transformation is setting up global marketing and account management to better understand customer needs and increase Hitachi's market share.

This transformation is led by GM&S, whose vision is to become our customers’ preferred partner of choice for their most critical challenges by providing impactful, sustainable solutions, delivered by experts spanning the full breadth of Hitachi’s portfolio.

What you’ll be doing

Operational Leadership

• Drive and support annual marketing planning, budgeting, and operational road mapping.

• Track and report on team delivery, performance, and business impact.

Performance & Execution

• Manage the day-to-day flow of marketing communications projects, ensuring work is delivered efficiently, effectively, and with clear results.

Team Operations & Alignment

• Bring cohesion across segments, market intelligence, ABM, and stakeholder engagement, ensuring all parts of the team operate as one.

Process & Workflow Optimisation

• Build, refine, and own marketing workflows across campaign planning, execution, measurement, and reporting.

• Continuously strengthen operational efficiency and cross-team alignment.

Cross-functional Collaboration

• Partner closely with Market Intelligence, Segment Management, Group Account Management, BU Marketing, and Performance teams to ensure strategy and execution are fully aligned.

Technology & Systems Ownership

You will establish and manage our entire marketing tech ecosystem, including:

• Marketing automation, analytics, and attribution.

• Vendor evaluation, implementation, system governance, and user enablement.

You’ll lead key pillars of our data-driven marketing operations:

• Data & reporting: Build dashboards, attribution models, and performance tracking to power decision-making.

• Engagement management: Define lead lifecycle processes - scoring, routing, enrichment, SLAs - in partnership with accounts and growth teams.

• Campaign enablement: Ensure systems, segmentation, and data structures are ready for every program.

• Governance & compliance: Maintain data hygiene, access controls, documentation, and regulatory compliance (GDPR, CCPA, etc.).

What you’ll bring

• Exceptional communication, project management, and stakeholder alignment skills.

• The ability to translate business needs into operational and technical requirements.

• 10+ years’ experience in marketing operations with team leadership responsibilities.

• Deep expertise with marketing automation (Marketo, HubSpot, Pardot), CRM systems (Salesforce), and analytics platforms (Looker, Tableau, Power BI).

• Strong understanding of demand generation funnels, attribution, reporting, and pipeline metrics.

How your success will be measured

You’ll know you’re winning when:

• Marketing efficiency and productivity consistently improve.

• Data is accurate, visible, and actionable.

• Campaign processes are scalable, predictable, and repeatable.

• Marketing demonstrates clear contribution to pipeline and revenue.

• Go-to-market teams collaborate seamlessly.

If you’re excited by the idea of building the operational foundation for a high-performing marketing organisation, and you love making teams faster, smarter, and more effective, this is your opportunity to make a real impact.

Fostering innovation through diverse perspectives

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.

How we look after you

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.