Marketing Operations Analyst

Our Mission:

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

The Marketing Operations Specialist will assist in building, measuring, optimizing and scaling our marketing programs in Adobe’s Marketo Engage and SFDC to drive growth. In this role, you will support the development and maintenance of marketing campaigns and measure their impact on overall marketing-generated pipeline. You'll work closely with demand generation, ABX, and customer marketing teams, bringing a strong analytical and data-driven approach to everything you do.

Responsibilities:

• Support the Marketing Automation team to run, operate, debug, and analyze various Marketo programs, while also supporting additional tech integrations with Marketo.

• Support technical aspects of key marketing systems used to generate, distribute, and report on marketing qualified accounts. Establish and maintain scalable processes that ensure best practices in campaigns

• Create, maintain and suggest metrics reports on marketing activities, effectiveness, and business impact

• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

• Monitor and maintain data quality within the marketing database, and data flowing through down-stream systems partnering with the rest of the revenue organization

• Monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to the overall company's goals

• Analyze the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole

• Developing and maintaining strong working relationships with the various marketing departments.

• Have an AI first approach to solving all the problems and thinking of ways to automate the manual tasks

Requirements/Skills Needed:

• Bachelor’s degree in marketing, computer science or a related field.

• 2-4 years’ experience with marketing operations/GTM Ops and campaign management

• Must have 2-3 years of experience using Marketo (Building & Managing Campaigns)

• Marketo Certified Associate Certification Preferred

• Good to have 1-2 years of experience working on various front-end technologies like HTML, CSS, Javascript

• Proficiency in SFDC and understanding of overall Salesforce architecture

• Strong analytical skills.

• Good communication, interpersonal, and leadership skills.

• Prior experience with project management tools like ASANA, JIRA etc.

• Ability to manage multiple projects at the same time in a fast-paced environment. Technically capable, excellent communicator, and have a desire to improve processes

Good to Have Skills:

• Experience using iPaas tools like Workato, Zapier, n8n etc

• Experience in integration management and basic concepts of APIs and Webhooks

• Experience working with AI tools like ChatGpt, Claude, Co-Pilot etc to integrate it in day to day tasks.

• Having a curious mindset and the eagerness to learn new tools and technologies to stay up to date with the current AI trends.

Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to [email protected]