Marketing Officer

JobsForHumanity

Beirut, Mount Lebanon, Lebanon Hybrid permanent

Posted: March 12, 2026

Job Description

Al Diyar International is a private Lebanese company established in 1982 and headquartered in Beirut, the capital. 

Aldiyar International provides all types of Educational Lab Materials, Quality Control and Testing Equipment, medical learning solutions, as well as Educational Toys.

• Develop and implement marketing strategies aligned with business objectives.
• Identify and communicate the company’s unique selling propositions (USP).
• Define and refine target customer segments.
• Manage surveys to collect market feedback to better understand customer needs and market trends.
• Propose new product or service ideas based on market feedback and industry trends.
• Manage the company’s digital presence across Meta platforms (Facebook & Instagram) and Google.
• Plan and execute email marketing campaigns.
• Manage and optimize Google Ads campaigns, including testing and performance monitoring.
• Continuously improve Search Engine Optimization (SEO) performance and search visibility across Google and AI search platforms.
• Optimize website content for target keywords and search performance.
• Create and publish weekly blog articles to strengthen brand authority.
• Ensure the company website remains updated and aligned with marketing goals.
• Build and maintain target contact databases for marketing campaigns.
• Support sales campaigns with marketing initiatives that generate qualified leads.
• Contribute to marketing campaigns designed to support business development efforts.
• Develop a marketing mix with timelines.
• Develop messaging framework.
• Develop guidelines for graphic design.
• When required, visit sites to capture photos and marketing content.
• Publish updates on social media and the website highlighting projects, initiatives, and activities.
• Collect relevant market data and expand the company’s marketing database.
• Monitor marketing performance and continuously improve campaigns and visibility.

The company is looking for someone who can build the brand, generate leads, manage digital marketing, improve SEO, and support sales through marketing campaigns.

Bachelor’s degree in:

• Marketing

• Business Administration

• Digital Marketing

• Communications

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