Marketing Manager

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let's start with the role
We are seeking a Marketing Manager with a strategic mindset and strong results orientation to lead branding, media, and user journey initiatives at Betano.

This role is pivotal in building and strengthening the Betano's brand in Brazil. It will be responsible for designing and executing high-impact campaigns (TVC, OOH, digital), evaluating and managing special projects, and developing data-driven integrated media strategies.

The Marketing Manager will ensure that marketing investments directly drive business outcomes, including user acquisition, engagement and conversion. It will also lead a multidisciplinary team in a highly competitive and regulated environment, requiring speed, resilience, and sharp decision-making.

What you will bring

• Relevant years of marketing experience.

• Bachelor’s degree in Marketing, Business, Communications, or related fields.

• Solid expertise in branding, 360° campaigns, TVC, OOH, Radio and digital media.

• Experience with brand funnel journey with awareness, engagement, and acquisition.

• Strong leadership skills with experience managing multidisciplinary teams.

• Analytical mindset and data-driven decision-making.

• Leadership experience with large budgets and teams.

• Advanced/Fluent English.

Responsibilities

• Collaborate with local and global stakeholders.

• Monitor dashboards for media, branding, and business KPIs.

• Drive real-time campaign optimizations.

• Lead, guide, and develop the marketing team.

• Approve creative assets, media plans, and partnership proposals.

• Prepare performance presentations for local and global leadership.

• Develop and execute branding, media, and integrated campaigns.

• Deliver high-quality work at pace, under pressure.

Nice to have

• Experience in highly competitive digital industries (CPG, FMCG, betting, e-commerce, fintech, gaming).

• International or global company exposure.

• Passionate for Sports.

Kaizen Gaming Perks

• 🕑 Hybrid way of working - 3 office x 2 home

• 💰 Competitive pay and bonus scheme

• 👩‍⚕️ Private health and dental insurance for you and your family

• 🧬 Life Insurance

• 🍔 Monthly meal allowance

• 🏋️ Multi sports card

• 🚌 Commuting Allowance

• ⭐ Developmental 360° feedback framework

• 📚 Unlimited access to Udemy & continuous training

• 👫 A buddy will support you with your onboarding

• #LI-Hybrid

• #LI-AR1

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.