Marketing Manager - Road & Gravel

For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

A Note to Applicants:

This role is being advertised on Cannondale’s career page to increase visibility. All applications must be submitted directly via the Pon.Bike UK posting. Applications submitted here will not be reviewed.

We’re sharing this opportunity on behalf of Pon.Bike UK.

Pon.Bike UK is recruiting for a passionate and strategic Marketing Manager to join their team. This role serves as the driving force behind our road and gravel categories, ensuring our premium brands resonate authentically with both retailers and riders. The Marketing Manager acts as the primary lead for Road and Gravel, providing a bridge between product technicality and community engagement. You will ensure seamless coordination between Sales and Media to maintain brand consistency and drive market presence.

About Pon.Bike UK

Pon.Bike UK is home to Santa Cruz, Cervélo, Cannondale, Reserve, OneUp, and Nimbl — six of the most exciting brands in the cycling industry. With over 25 years of experience, the team is focused on delivering the best road and mountain bikes in the world while keeping things fun along the way.

Role Responsibilities

• Lead retailer education initiatives and provide hands-on support for media and events.

• Manage New Product Introduction (NPI) campaigns, leveraging deep product expertise and established industry relationships.

• Provide end-to-end management of B2B and B2C events, organized rides, and our specific Owners Clubs and Groups.

• Maintain a direct, consistent partnership with our brand-specific sales teams to align marketing efforts with commercial goals.

• Act as an authentic voice for the brand, bringing genuine passion and a proven reputation in the road and gravel field.

Skills and Requirements:

• Proven experience in marketing management, specifically within the cycling or outdoor industry.

• Strong confidence working with HubSpot or similar CRM/marketing automation platforms.

• Excellent organisational and project management skills with high attention to detail.

• An effective communicator, comfortable working across multiple departments and with external media partners.

• A proactive, adaptable mindset with a deep technical understanding of road and gravel products.

• A genuine passion for cycling culture and the ability to represent Pon Bike UK authentically.

What’s in it For You:

• A staff bike of your choosing, for a year, every year

• Weekly group lunchtime rides

• 25 days annual leave plus an extra day off to ride your bike

• Paid leave options to support you through every life event

• Private Healthcare through Vitality

• Private Pension Plan through People’s Pension

• Rewards and Benefits through Perkbox

• Employee Assistance Programme through Vivup

• Access to a range of company and industry partner discounts

If you’re interested, please apply directly through the Pon.Bike UK application link. Applications submitted through the Cannondale job posting will not be monitored or responded to.

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