Marketing Manager, Public Sector

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

We are looking for a strategic and results-driven Marketing Manager, Public Sector to develop and execute high-impact marketing programs that drive awareness, pipeline, and revenue across federal, state, and local government segments. This is a hands-on, generalist role where you will own end-to-end campaign strategy and execution, partnering closely with Public Sector Sales leadership and cross-functional Marketing teams.

You will develop localized programs, craft compelling content, manage events and partner activations, and ensure our messaging resonates across Public Sector audiences. This role requires strong project management skills, the ability to prioritize in a fast-paced environment, and a deep understanding of B2B marketing motions that influence complex deals.

What You'll Do:

• Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives.

• Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution.

• Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events.

• Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership.

• Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions.

• Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns.

• Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events.

• Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies.

• Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes.

• Travel as needed to attend events, support field activities, and collaborate with Sales.

• Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights.

• Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation.

• Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.

What We're Looking For:

• 4+ years of B2B marketing experience, preferably with exposure to Public Sector audiences or complex sales cycles.

• Experience working with Public Sector agencies or government-focused marketing environments is a plus.

• Strong project management skills with the ability to juggle multiple programs and stakeholders.

• Experience owning campaigns end-to-end—from strategy, content creation, and execution to reporting and iteration.

• Excellent writing skills with an ability to tailor content to highly regulated or technical audiences.

• Strong collaboration skills and comfort influencing cross-functional teams.

• Ability to work independently in a remote environment with a high sense of ownership and accountability.

• Experience with events, associations, or field marketing is a plus.

• Familiarity with government procurement cycles or compliance frameworks is a plus.

• Willingness to travel for events, field programs, and internal team collaboration.

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States
$84,000—$116,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.