Marketing Manager-Parian Chronicle Destination by Hyatt

The Marketing Manager will be responsible for developing and executing the marketing and communication strategy for Parian Chronicle Destination by Hyatt, ensuring brand consistency and maximizing visibility, awareness, and revenue across all channels. Working closely with the property team, Hyatt brand representatives, and SWOT Hospitality’s corporate office, the role will be pivotal in positioning the hotel as a leading luxury lifestyle destination in the Aegean.

Key Responsibilities

Strategic & Brand Marketing

• Develop and implement the annual marketing plan and budget for Parian Chronicle Destination by Hyatt , aligned with SWOT Hospitality and brand standards.
• Manage brand positioning, storytelling, and key visual identity across all touchpoints.
• Support pre-opening marketing initiatives, including PR campaigns, launch events, and content creation.

Digital & Social Media

• Oversee the hotel’s digital presence, including website content, SEO, and online campaigns.
• Manage and grow the hotel’s social media channels, ensuring engaging content and community interaction.
• Collaborate with digital agencies and Hyatt’s digital teams on paid media and performance marketing initiatives.

Public Relations & Communications

• Build strong relationships with media, influencers, and tourism partners to maximize exposure.
• Coordinate press releases, media visits, and brand collaborations.
• Ensure all communications reflect the Hyatt brand narrative and local storytelling.

Sales & Revenue Support

• Work closely with the sales and revenue teams to design marketing activations that drive bookings, F&B sales, and ancillary revenue.
• Analyze campaign performance, market trends, and competitive insights to optimize strategy.

Partnerships & Local Engagement

• Identify partnership opportunities with local brands, events, and cultural organizations.
• Promote the resort’s experiences, wellness concepts, gastronomy, and sustainability initiatives.

Requirements:
• Bachelor’s degree in marketing, Communications, Hospitality Management, or a related field; a Master’s degree will be considered an asset.
• Minimum 3-5 years of marketing experience in hospitality, F&B, or lifestyle brands.
• Strong knowledge of digital marketing tools, analytics platforms (Google Analytics, Meta Business Manager), and content management systems (CMS).
• Experience managing social media and influencer marketing programs.
• Excellent copywriting, storytelling, and creative direction skills.
• Strong project management and multitasking abilities.
• Team player with strong interpersonal and communication skills.
• Fluency in English is required; additional languages are a plus.

Benefits:
• A dynamic & inclusive environment

• Competitive Salary Package
• Career growth opportunities within SWOT Hospitality Group
• Employee Wellbeing Initiative, including mental health support, empathy training and 1-1 coaching

About SWOT Hospitality

· We are a leading Hospitality Management Company in Greece and an approved white flag operator of Hyatt, Marriot International, Accor Hotels, Hilton, Nikki Beach, Worldwide and IHG Hotels & Resorts.

· We are laser focused on hospitality strategic and financial advisory with an impeccable trach record.

· We will give you the opportunity to work with the best practitioners from Greek hospitality market.

· We offer stability and career prospects in a transparent working environment.

· We work with the best professionals in the tourism industry.