Marketing Manager

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

Motive is looking for a Marketing Manager for Canada to lead high-impact regional marketing programs that drive awareness, pipeline, and revenue across the Mid-Market and Enterprise segments.

In this role, you will own the strategy and execution of localized programs that fuel demand, elevate Motive’s presence across Canada, and strengthen sales alignment. You’ll partner closely with Sales leadership, Product Marketing, Demand Gen, Field Marketing, and our global marketing teams to bring high-quality campaigns and in-person experiences to life.

This is a hands-on role for a marketer who thrives in a fast-paced environment, knows how to deliver measurable pipeline impact, and can balance strategic thinking with strong execution.

What You'll Do:

• Own the development and execution of Canada-specific marketing programs aligned to regional revenue and pipeline goals.

• Build strategic plans across Mid-Market and Enterprise segments that address regional opportunities, competitive pressures, and customer needs.

• Translate global campaign frameworks into localized, Canada-ready programs that resonate in-market.

• Plan and run a mix of field events, executive experiences, trade shows, partner activations, and digital programs that drive qualified pipeline.

• Deliver multi-channel campaigns across email, digital, social, and sales-aligned motions.

• Act as the primary marketing partner for regional Sales teams, ensuring tight collaboration, clear communication, and strong follow-through.

• Lead local content creation, including social posts, event promotion, landing pages, and customer-facing assets.

• Support customer marketing initiatives that generate proof points, case studies, and advocacy.

• Collaborate with external PR partners to amplify Motive’s presence across Canada and reinforce our leadership in fleet safety, compliance, and operations.

• Build targeted, segment-specific campaigns to generate high-intent leads and increase sales productivity.

• Ensure programs consistently align with sales priorities, market dynamics, and Canada’s pipeline needs.

• Partner with Sales on pre- and post-event plays, SDR follow-up, and performance tracking.

• Track program performance using KPIs across leads, SQOs, pipeline, ACV, and influenced metrics.

• Provide insights and clear readouts during weekly, monthly, and quarterly business reviews.

• Continuously optimize programs based on data, feedback, and regional market signals.

• Oversee regional marketing budgets to ensure efficient, impact-driven spending.

• Manage external vendors for events, creative, and production.

• Collaborate with key partners to develop joint programs that expand reach and pipeline creation.

What We're Looking For:

• 4+ years of B2B field, regional, or demand generation marketing experience, ideally in SaaS or enterprise technology.

• Proven track record of building and executing programs that drive measurable pipeline and revenue impact across Mid-Market and Enterprise segments.

• Strong understanding of sales cycles, GTM motions, regional dynamics across Canada, and how to partner effectively with Sales leadership.

• Experience with Salesforce, Marketo, 6sense, Tableau, Asana, and other modern marketing and AI-powered tools.

• Excellent communicator and collaborator with the ability to work cross-functionally across Sales, Product Marketing, Demand Gen, Events, and Partner Marketing.

• Analytical mindset with the ability to interpret data, report on performance, and optimize programs based on insights.

• Highly proactive, resourceful, and comfortable operating in a fast-paced, high-growth environment.

• Fluency in French is a plus, particularly for supporting customers and prospects in Quebec.

• Ability to travel within Canada (up to 30%) and occasionally to the US.

• Location: Toronto with an in-office expectation of 3 days per week.

• Interest in growing your career in a high-impact role with broad cross-functional exposure and ownership.

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

Canada
$88,000—$132,000 CAD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.