Marketing Manager

The Bosch Home Comfort Group is a global provider of efficient heating, ventilation, and air conditioning (HVAC) solutions with an innovative product portfolio adapted to regional needs. Following the acquisition of the residential and light commercial HVAC business from Johnson Controls and the Johnson Controls-Hitachi Air Conditioning Joint Venture in August 2025, the company unites a comprehensive portfolio of global and regional brands, including Bosch, Buderus, Hitachi, and YORK®. The Bosch Home Comfort Group employs more than 25,000 people worldwide and has a strong market presence in America, Asia, and Europe / Middle East / Africa, with a global network of 33 production sites and 26 development centers (including minority interests). With the acquisition, the Bosch Home Comfort Group almost doubles in size to more than eight billion euros in sales.

Role Summary

The Marketing Manager is responsible for executing and owning regional marketing initiatives with a strong focus on brand awareness, channel partner support, social media, events, and campaign delivery.

This role works closely with global marketing teams to localize and activate campaigns, while managing regional marketing budgets and supporting revenue‑driven objectives.

Key Responsibilities

Campaigns & Brand

• Execute integrated marketing campaigns aligned with global strategy and regional priorities
• Drive brand awareness across digital, social, events, and partner channels
• Localize global campaigns to fit regional market needs while maintaining brand consistency

Channel Partner Support

• Support channel and distribution partners with co‑marketing initiatives
• Develop partner toolkits, campaign assets, and co‑branded materials
• Coordinate joint campaigns, webinars, and partner events

Social Media & Digital

• Manage regional organic and paid social media activities
• Maintain content calendars, publishing schedules, and performance tracking
• Support website updates, email campaigns, and basic SEO initiatives

Events & Field Marketing

• Plan and execute regional events, exhibitions, conferences, and webinars
• Manage vendors, logistics, promotion, and on‑site delivery
• Support lead capture, follow‑up, and post‑event reporting

Budget & Global Coordination

• Support annual and quarterly marketing budget planning
• Track and manage marketing spend across campaigns, events, and partners
• Act as regional point of contact for global marketing teams
• Provide performance reporting, insights, and market feedback to global stakeholders

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7–10 years of progressive marketing experience, preferably in B2B and multi-channel environments.
• Fluent in both Arabic and English (spoken and written).
• Proven hands-on experience across integrated marketing campaigns, digital and social media, events, and partner marketing.
• Strong experience in managing and tracking marketing budgets, spend efficiency, and ROI.
• Demonstrated ability to leverage modern marketing technologies, including AI-driven tools for content creation, campaign optimization, data analysis, and automation.
• Advanced proficiency in presentation and visual communication tools, including PowerPoint and Canva, with the ability to create high-quality corporate presentations, executive decks, and storytelling-driven materials.
• Strong analytical skills with experience using performance metrics, dashboards, and reporting to drive decision-making.
• Excellent stakeholder management skills with proven experience working cross-functionally and across regions.
• Highly organized, execution-focused, and able to manage multiple priorities in a fast-paced environment.

 

Key Competencies

Strategic thinking & prioritization — turns business goals into clear marketing plans and focuses on what moves the needle.

Commercial mindset — links marketing activity to pipeline/revenue impact; makes decisions based on ROI.

Executive storytelling & influence — communicates crisply, builds strong narratives, and gains buy-in from leadership.

Project leadership & ownership — drives multiple initiatives end-to-end with tight timelines, vendors, and stakeholders.

Adaptability & continuous improvement — tests, learns fast, improves based on data, and embraces new ways of working.