Marketing Manager, Digital Banking & Value-Added Solutions

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

To implement winning Integrated Marketing and Communication (IMC) campaigns for the Personal & Private Banking South Africa area in scope, ensuring cohesive and integrated marketing communication delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence, innovation, partnerships, and collaboration in Personal & Private Banking South Africa, whilst aligning to the Group standards.

Qualification: 

• Business Commerce or Marketing Degree

Experience Required

• 7 Years' proven track record in integrated digital marketing, with experience across mobile apps, online platforms, and value-added financial solutions.

• Strong understanding of personal and private banking customer segments, including digital adoption drivers and customer lifecycle management.

• Demonstrated ability to design and execute multi-channel campaigns and through-the-line campaigns (app, web, email, social, paid media, etc) that deliver measurable business outcomes.

• Experience in data-driven marketing, leveraging analytics, customer insights, and performance metrics to refine strategies.

• Familiarity with digital/platform product marketing, including go-to-market strategies for new app features and value-added services.

• Ability to collaborate across cross-functional teams (product, technology, compliance, customer experience) to ensure seamless execution.

• Strong stakeholder management skills with a history of aligning marketing initiatives to business objectives in financial services.

• Experience in integrating various through-the-funnel messages into digital and media platforms, particularly through owned, paid and earned channel applications.

Behavioural Competencies:

• Conveying Self-Confidence
• Generating Ideas
• Interacting with People
• Meeting Timescales
• Pursuing Goals
• Taking Action
• Team Working

Technical Competencies:

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Leveraging Sponsorships
• Managerial Budgeting
• Measuring Marketing and Communication
• Omnichannel Coordination
• Operational Planning
• Owned Media Management
• Paid Media Management
• Project Management (Project Mgmt)
• Resource and Creative Asset Management
• Stakeholder Management
• Supplier Relationship Management
• Target Audience Engagement
• Understanding of Financial Services