Marketing Manager - D2C

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2000000 (ie INR 15-20 LPA)

Min Experience: 7 years

Location: Delhi

JobType: full-time

The Marketing Manager – D2C will own end-to-end brand.com growth across acquisition, conversion, and retention. This role is responsible for building an always-on content and social engine, optimizing website user journeys, and driving qualified enquiries/bookings and repeat usage through data-driven marketing initiatives.

Candidates from any D2C brand or consumer internet company are welcome, provided they have directly owned brand.com performance and conversion outcomes.

Requirements:
Key Responsibilities

1) Brand.com Growth Ownership (Core Responsibility)

• Take full ownership of brand.com funnel performance—from landing pages and service/package pages to enquiry and booking conversion.
• Build and execute monthly growth plans focused on traffic, conversion rate optimization, and retention.
• Improve core metrics including sessions, conversion rate (CVR), qualified leads, CAC efficiency (where paid media is used), and repeat conversions.

2) Acquisition Strategy (Organic-Led, Paid-Ready)

• Drive traffic through multiple organic and partnership channels, including:
• SEO-led content and landing pages
• Social media content driving website traffic
• Influencer and UGC collaborations
• Partnerships and affiliate-style initiatives (where relevant)

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• Coordinate with performance teams or agencies on search, social, and remarketing campaigns when budgets are allocated.

3) Website Journeys & Conversion Rate Optimization (CRO)

• Map and optimize the full user journey: discovery → consideration → enquiry/booking.
• Own and prioritize a CRO backlog including A/B testing and UX improvements across:
• CTAs, forms, page flows, trust signals, FAQs, pricing and offer communication

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• Use behavioral analytics tools to identify drop-offs and continuously improve conversion.

4) Retention & Lifecycle Marketing

• Build and own retention strategies for both leads and customers, including onboarding, nurture, abandonment, and win-back journeys.
• Define cohorts and segments for remarketing and lifecycle communication.
• Coordinate execution across email, WhatsApp, push notifications, or other available CRM channels.

5) Content Marketing & Social Engine

• Develop a content strategy that directly supports brand.com growth, including SEO clusters, blogs, guides, FAQs, and service pages.
• Own the social media content calendar and formats such as reels, stories, testimonials, UGC, and brand narratives.
• Ensure all content is designed to drive traffic, engagement, and conversions—not just reach.

6) Analytics, Tracking & Reporting

• Own dashboards and weekly reporting covering traffic sources, funnel performance, cohort movement, CAC (if applicable), and campaign ROI.
• Partner with product and tech teams to ensure accurate event tracking, attribution, and measurement.

Candidate Profile

Must-Have

• Proven experience owning brand.com growth for a D2C brand or consumer internet business.
• Strong understanding of marketing funnels, landing pages, CRO, and analytics.
• Experience with remarketing, cohort analysis, and lifecycle thinking.
• Strong execution capability with the ability to plan, coordinate, and deliver measurable outcomes.

Nice-to-Have

• Experience scaling brand.com growth from early-stage (0→1) or growth-stage (1→10).
• Hands-on exposure to performance marketing, even if supported by agencies.
• Background in subscription, retention-led businesses, consumer apps, or ecommerce.

Tools & Platforms (Preferred)

• Google Analytics (GA4), Google Search Console
• Microsoft Clarity or Hotjar
• Meta Ads Manager, Google Ads (remarketing exposure)
• CRM tools such as WebEngage, MoEngage, or CleverTap
• Familiarity with Shopify or WordPress (helpful but not mandatory)

Success Metrics (KPIs)

• Growth in brand.com sessions and qualified enquiries/bookings
• Improved website conversion rates and reduced funnel drop-offs
• Increased retention and repeat conversions through CRM and remarketing
• Growth in organic traffic and content-led conversions
• Improved lead quality and overall funnel efficiency

Key Skills:
Marketing · D2C Growth · Performance Marketing · Brand Marketing · Google Ads · CRO · Analytics · Lifecycle Marketing