Marketing Manager - Customer Lifecycle

Gap Inc

2 Locations permanent

Posted: March 13, 2026

Job Description

About the Role

We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement, retention, and loyalty. This role will partner closely with cross-functional teams to deliver effective lifecycle campaigns and gather insights that improve customer experience and business outcomes. The ideal candidate has hands-on experience with lifecycle marketing, CRM tools, and data-driven campaign execution.
What You'll Do

Execute Lifecycle Campaigns

• Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.

• Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.

Customer Segmentation & Targeting

• Use established segmentation frameworks and customer insights to build targeted campaign lists.

• Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.

Campaign Management & Optimization

• Build, QA, launch, and monitor multichannel lifecycle campaigns.

• Track campaign performance and recommend improvements to increase conversion and retention.

Loyalty Program Support

• Assist in maintaining and executing loyalty and referral program initiatives.

• Monitor program performance metrics and identify opportunities for incremental improvements.

Omni-Channel Support

• Help deliver consistent and personalized customer experiences across digital and in-store touchpoints.

• Support the integration of lifecycle campaigns into broader omni-channel strategies.

Cross-Functional Collaboration

• Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.

• Participate in project meetings and contribute insights to support customer-centric decision-making.

Reporting & Insights

• Gather campaign performance data, prepare reports, and highlight key insights for leadership.

• Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.

Who You Are

• Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.

• Strong analytical skills and comfort working with data to inform decisions.

• Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).

• Detail-oriented with excellent organizational and project-management skills.

• Effective communicator who can collaborate across teams.

• Ability to manage multiple projects and adapt quickly in a fast-paced environment.

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