Marketing Manager, Central Europe

About the Company:

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.

We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100.

This job is with Tools for Humanity

About the team

This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.

About the role

The Marketing Manager, Central Europe is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring.

The ideal candidate is a full-stack brand-led marketer, self-directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.

This role is deeply involved with strategic and operational priorities in Central Europe, and collaborates with many cross-functional teams, from field and retail operations and real estate, to product, legal, policy and communications.

In this role, you will:

Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans

Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager

Project manage with a close attention to detail and obsession with execution

Measure and report your successes and learnings with marketing and finance stakeholders

Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups

Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships

Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies

Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard

You might thrive in this role if you have:

7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization

You have a strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed

You are adaptable, resilient and ready to work with high agency, learn new things and innovate – you take extreme ownership to get things done with high impact

Your interdisciplinary skillset enables you to get things done faster

You navigate through complexity and ambiguity to achieve results - you don’t need a blueprint and create your own roadmap with input from trusted parties

You are a top-tier communicator and relationship builder – you pull together diverse individuals with different interests to drive outcomes

You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)

You possess a strong understanding of local culture, communities and the best ways to reach them

You are fully fluent in English and have European Union work authorization

Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design

You are ready and excited to collaborate in-office 5 days/week

You love to travel, ready to be on the road across Central Europe up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations