Marketing Manager

Funding Societies is the largest unified SME digital loans platform in Southeast Asia. It is licensed and registered in Singapore, Indonesia, Thailand, Malaysia, and operating in Vietnam. The FinTech company provides THB35 billion annually in business loans to small and medium-sized enterprises (SMEs).

In Thailand, we operate under a debt-crowdfunding license granted by the Securities and Exchange Commission (SEC) and also provide direct lending services to SMEs. Our mission is to uplift societies in Southeast Asia by creating financial opportunities for everyone. We are committed to solving the SME financing gap in the region while providing convenient and short-term fixed-income investment options to individuals and institutions.

Backed by top-tier shareholders such as Sumitomo Bank, BRI Bank (Ventures), 500 Tuktuk, SoftBank Vision Fund 2, SoftBank Ventures Asia, Sequoia Capital India, Alpha JWC Ventures, VNG Corporation, Rapyd Ventures, Endeavor, EDBI, SGInnovate, Qualgro, and Golden Gate Ventures, we are proud to be a leading force in Southeast Asia’s FinTech space.

Our recent strategic milestones include the acquisition of regional digital payments platform CardUp, and a co-investment into Bank Index in Indonesia, and most recently, a strategic investment from Gobi Partners, further strengthening our ecosystem of SME financial services. For more information, please visit: www.fundingsocieties.co.th

Our impact and innovation have been recognized with numerous accolades, including:

• Global SME Finance Awards by IFC, part of World Bank 2021-2023
• Monetary Authority of Singapore FinTech Award (2016, 2021)
• KPMG FINTECH 100 Leading Global Fintech Innovators (2018)
• Brands for Good (2019, 2023)

Media Coverage: Thairath, Money and Banking, MGR Online, Siamrath
Hear from our team: Learn more about our benefits

Here at Funding Societies | Modalku we live by our core values GETFS:

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.

As a Marketing Manager, you will be responsible for developing and planning marketing and campaign strategy, including implementation to maximize marketing throughout all channels to achieve the company target whilst engaging and building sustainable relationships with relevant parties, such as related associations, advertising agencies, press, vendors, and KOLs etc.

Requirements:
What you will do:

• Develop and manage marketing campaigns to drive user acquisition (for borrower, partner and lender), maintain engagement and improve retention through online and offline channels that align with the current business strategy and goals
• Analyze campaign performance, understand the drivers of ROI, identify key learnings and iterate quickly
• Understand and regularly monitor/track competitor movement to keep updated with their marketing/business activities as references and insights
• Manage to build/maintain relationship with targeted media list, related associations including conducting regular media visits between Funding Societies key spokesperson and the targeted media and associations, including responding to media inquiries within their preferred timeline
• Lead, mentor and develop a high-performing team, fostering a culture of team excellence, innovation, and continuous learning

• Develop and manage strategy for social media and blog performance for Funding Societies Thailand
• Working together with Human Resources team to manage internal communications activities to maintain engagement with internal stakeholders and maintain c-NPS score
• Manage all planning, traffic and scheduling for all the following activities: marketing events, pitching events, promotion materials, public relations, internal communications, and ongoing campaigns
• Compile monthly reports on the result of all stated above activities
• Work closely with the creative design team to develop relevant marketing collateral
• Work closely with the finance team to track monthly marketing budget vs. spending
• Work closely with the digital marketing team to collaborate as a business partner to support digital campaigns and manage business activities schedule.
• Ad hoc duties as assigned

What we are looking for:

• Bachelor’s degree in marketing, advertising, or communications
• 5+ years of related working experience including business partnering (B2B marketing is a must)
• Team management experience of at least 2 years preferred
• Good command of spoken and written Thai & English
• Excellent communication and problem-solving skills
• Experience in Financial Institution (Banking, Lending, Insurance, Payments, Fintech) would be preferable
• Experience in driving result-oriented marketing campaigns with good network of freelancers/vendors/production house/agencies to support the execution of strategies
• Experience in managing/executing a quantitative and qualitative marketing research
• Experience in navigating CMS (i.e. Contentful, Hubspot) and CRM tools (i.e. Zoho and Pipedrive) would be preferable
• Possess some basic knowledge about digital marketing is an added advantage
• Outstanding team player with an business partnership mindset to interact effectively with marketing and non-marketing colleagues
• Demonstrates ability to prioritize task and activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions

Benefits:
• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
• Learning & Development: We believe learning should never end and we support everyone with curated learning programs on our internal learning platform
• Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity

Interested to know more about us? Learn about our Stories here.