Marketing Manager B2B SaaS

Join us!:
We are seeking a Marketing Manager SaaS B2B for North America, with a strong focus on the U.S. enterprise market. This role will be part of a collaborative, multi-functional marketing team, working closely with colleagues across demand generation, content, product marketing, events, and marketing operations.
While this position carries clear ownership and accountability, it is not a standalone role. You will partner with a broader marketing organization and work cross-functionally with sales, product, and leadership to design and execute programs that drive qualified pipeline, brand authority, and customer acquisition.
This is an ideal role for a marketer who seeks hands-on execution, values teamwork, and understands how U.S. enterprise buyers evaluate complex, risk-focused technology solutions.

What can you expect?:
Demand Generation & Pipeline Growth

• Collaborate with the broader marketing team to design, execute, and optimize multi-channel demand generation campaigns targeting U.S.-based enterprise decision-makers in procurement, supply chain, sustainability, compliance, and risk
• Own and contribute to email marketing programs (nurture, ABM, event promotion, lifecycle campaigns), working closely with marketing operations and content teams to drive performance
• Lead Account-Based Marketing (ABM) initiatives for named U.S. enterprise accounts in close partnership with sales and fellow marketers
• Support opportunity creation and acceleration through coordinated campaigns, content, and sales enablement assets

Events & Campaign Execution

• Partner with content and operations colleagues to plan and execute webinars, in-person & virtual events, and executive briefings for the North American market
• Contribute to event promotion, audience targeting, registration performance, and post-event follow-up
• Work with internal subject-matter experts and external vendors to deliver high-quality, well-coordinated events
• Collaborate on measuring and reporting event impact on pipeline and revenue

Partnerships & Ecosystem Marketing

• Collaborate with teammates to identify and support strategic North American partnerships (technology partners, advisory firms, industry associations, media, etc)
• Participate in co-marketing initiatives, joint webinars, and partner-driven demand generation efforts

Analytics, Optimization & Marketing Operations

• Work with marketing operations and analytics colleagues to track, analyze, and report on campaign performance, pipeline contribution, and ROI
• Have a clear understanding of digital marketing efforts, including online advertising, SEO, & GEO
• Use data to test, learn, and optimize messaging, channels, and tactics in partnership with the team
• Contribute to a scalable, repeatable go-to-market motion supported by strong processes and tools

What should you bring along?:
Experience & Skills

• 5+ years of experience in B2B marketing, preferably targeting U.S. enterprise buyers
• Experience in SaaS, technology, procurement, supply chain, ESG/Sustainability, risk, or compliance strongly preferred
• Proven experience contributing to and owning email marketing campaigns with measurable pipeline impact
• Hands-on exposure to ABM strategies and enterprise sales alignment
• Experience supporting or managing in-person and digital events
• Strong technical comfort working with CRM and marketing automation platforms
• Analytical mindset with the ability to interpret performance data and inform decisions

Mindset & Collaboration Style

• Team-oriented, collaborative approach to marketing execution
• Comfortable owning initiatives while partnering closely with peers
• Organized, execution-focused, and detail-oriented
• Creative and curious, with a willingness to test and iterate
• Confident working cross-functionally with sales and senior stakeholders
• Interested in regulatory, geopolitical, and sustainability trends affecting U.S. supply chains

What do we offer?:
• An established, collaborative marketing team that is waiting eagerly for you to join
• Play a key role in expanding a high-growth North American enterprise business
• Work on complex, meaningful challenges in supply chain risk and sustainability
• Influence campaigns and strategy while benefiting from team support and shared expertise
• Competitive compensation, growth opportunities, and flexibility