Marketing Lead (Web3 Accelerator)

Hyphenconnect

Hong Kong (APAC) permanent

Posted: March 24, 2026

Required Skills

Job Description

We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology. Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success. As our Marketing Lead, you will define our institutional brand and act as a high-level consultant for our portfolio companies, ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders.

Core Responsibilities

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Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.

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Provide strategic marketing advisory to portfolio companies, assisting them with go-to-market strategies, narrative positioning, and launch execution.

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Lead the creation of high-impact content, including research reports, investment theses, and thought leadership pieces for senior partners.

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Oversee the firm’s digital presence across all major channels, ensuring a professional and forward-thinking institutional voice.

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Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.

Requirements

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7+ years of experience in marketing, with a significant portion spent in the crypto VC or Web3 startup ecosystem.

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Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.

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Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.

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Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.

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Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.

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