Marketing Lead

About Yield.xyz

Yield.xyz is the ultimate yield infrastructure for Web3 — every yield, every network, one API.

We unify staking, restaking, stablecoin, and DeFi yield across blockchains into a single platform that gives developers seamless access to diversified yield opportunities with full data transparency, frictionless monetization, and zero operational complexity. Pure plug-and-play.

Our infrastructure powers some of the biggest names in Web3 and fintech, including Ledger, Trust, Utila, Turnkey, Deblock, and 100+ leading wallets and platforms. And we’re just getting started.

This is a high-impact role with meaningful ownership and real influence on how Yield.xyz is positioned in the market. We value contributors who take initiative, think strategically, and execute with precision. If you want to help define the category, shape the narrative, and build one of the most important brands in Web3 infrastructure, we want to meet you.

The Role

We’re looking for a Marketing Lead to own and elevate Yield.xyz’s marketing across content, positioning, launches, and go-to-market execution.

This is a senior, hands-on role for someone who can combine strategy with execution. You’ll work directly with leadership to define how Yield.xyz shows up across the market — from product launches and partner narratives to website copy, thought leadership, social, and ecosystem campaigns.

You should be equally comfortable shaping high-level messaging and getting into the weeds to write, edit, ship, and refine. This role is ideal for someone who understands how to turn complex infrastructure and technical products into clear, compelling stories that resonate with wallets, fintechs, enterprises, and the broader Web3 ecosystem. This is not a “strategy-only” role; you will be expected to write, edit, and ship high-quality work regularly.

You’ll be joining a fast-moving, globally distributed team with meaningful autonomy and a lot of surface area to make an impact.

What You'll Do

• Own Yield.xyz’s core messaging, positioning, and narrative across products, partnerships, and company branding

• Develop and execute the overall marketing strategy across content, launches, campaigns, ecosystem visibility, and brand

• Write and refine high-quality copy across website pages, product announcements, partner materials, decks, blog posts, case studies, social posts, and press-facing content

• Translate complex Web3 infrastructure, yield products, and technical concepts into clear and compelling messaging for different audiences

• Partner closely with leadership, product, business development, and design to launch new products and campaigns with strong market positioning

• Shape how Yield.xyz presents itself to enterprise clients, partners, investors, and the broader ecosystem

• Manage and maintain the content pipeline across thought leadership, educational content, product marketing, and announcements

• Support partner marketing efforts, including co-marketing launches, ecosystem announcements, and tailored GTM materials

• Own editorial quality and consistency across all external communications

• Identify and drive opportunities to increase awareness, category leadership, and inbound interest

• Help build a scalable marketing foundation, including workflows, calendars, asset development, and external contributor coordination where relevant

• Track performance and iterate based on what drives real business outcomes

What We're Looking For

Must-Haves

• 5+ years of experience in marketing, content, product marketing, communications, or related roles

• Strong experience owning messaging and positioning for technical products, ideally in B2B, infrastructure, fintech, or Web3

• Exceptional writing and editing ability with a sharp eye for clarity, structure, and tone

• Native English speaker

• Ability to make complex concepts simple, compelling, and commercially relevant

• Strong product marketing instincts: you understand how to position products, communicate differentiation, and support GTM execution

• Self-starter mindset with a strong sense of ownership and execution speed

• Proven ability to produce high-quality written work under ambiguity and minimal direction

• Comfortable operating in a fast-moving, high-context environment with shifting priorities

• Ability to operate strategically while also being highly hands-on

• Excellent judgment and attention to detail across brand, messaging, and external communications

• Strong async communication skills and comfort working in a globally distributed team

• High taste level and strong intuition for what “great” looks like in B2B and product marketing

Strong Advantages

• Experience in Web3, crypto, fintech, developer tooling, or API/infrastructure products

• Familiarity with staking, DeFi, wallets, onchain finance, or broader digital asset ecosystems

• Experience supporting enterprise or strategic partnership GTM efforts

• Strong social/content instincts for founder-led and company-led channels

• Experience working closely with founders or senior leadership on company narrative and strategic communications

• Ability to manage agencies, freelancers, or external collaborators where needed

• Experience in high-growth startup environments where speed, ambiguity, and ownership matter

• Genuine curiosity about the future of finance and where Web3 infrastructure is headed

Why Join Yield.xyz?

• Work on critical infrastructure powering the next generation of decentralized finance and Web3 wallets

• Own the narrative for a category-defining company at the intersection of fintech and crypto

• High autonomy and ownership: shape positioning, launches, brand, and GTM from the ground up

• Collaborate directly with senior leadership and have real influence on how the company grows

• Build for industry leaders: your work supports Ledger, Deblock, and dozens of leading fintech and crypto platforms globally

• Fully distributed team with flexible location

• Competitive compensation package

• Help define how the future of yield infrastructure is understood and adopted