Marketing Lead

We're looking for an experienced marketer who will own the go-to-market strategy and brand story for The Machine — Stagwell's AI-powered marketing operations platform that's redefining how enterprises plan, create and optimize marketing at scale. This is a zero-to-one role: you'll build the playbook for taking a transformative product to market, driving demand among enterprise buyers, and establishing The Machine as a category-defining platform.

The Marketing Lead will sit at the intersection of product marketing, demand generation and brand storytelling — working across Code and Theory leadership, the Stagwell network, our technology partner ecosystem, and directly with client teams. This role requires a blend of strategic thinking, creative execution and cross-functional leadership, with a bias toward action and measurable impact.

WHAT YOU'LL DO

• Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences

• Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers

• Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals

• Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences

• Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity

• Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible

• Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell

• Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency

• Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum

• Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't

• Report on pipeline contribution, brand awareness, and program ROI to leadership

WHAT YOU'LL NEED

• 7-10+ years in product marketing, B2B marketing, or GTM roles — ideally marketing a SaaS platform, martech product or AI-powered solution

• Experience in partner marketing or alliance marketing, with a track record of building co-marketing programs that deliver measurable pipeline results

• Deep familiarity with the martech and AI landscape — you understand how enterprises buy and adopt marketing technology

• Natural storytelling to translate complex technology and partnership narratives into simple, compelling messaging

• Proven ability to build demand gen programs from scratch — events, digital, content and ABM

• Ability to thrive in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity — this is a build role, not an inherit role

• Equal comfort presenting to the C-suite and rolling up your sleeves to ship work

• Strong analytical mindset with experience setting and tracking marketing KPIs tied to business outcomes.

WHY THIS ROLE

The Machine is reshaping how agencies and enterprises approach marketing operations — bringing AI-powered planning, creation, and optimization into a single platform. You'll be marketing a product that's not theoretical; it's live, it's growing, and it's winning enterprise clients. This is a rare chance to build the marketing function for a platform at the center of one of the biggest shifts in the industry. If you want to build something that matters, this is it.

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.

The target range of base compensation for this role is $170,000 - $200,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.