Marketing Lead

About Us

Odeko is on a mission to champion your neighborhood cafes, coffee shops, and other establishments through technology. Whether we’re saving small business owners hours every week with our tech-based operating platform, reducing CO2 emissions by consolidating deliveries, or developing a user experience that makes every new customer feel like a regular, Odeko supports our small business partners from open to close. Local coffee shops and cafes are the backbone of any given community, and we’re here to help manage the day-to-day tasks with a platform so intuitive, it’s kinda like magic.

The Odeko team is diverse, passionate, and innovative. Our 400+ employees are spread across numerous departments and business lines, but are single-minded in our mission to develop technology to support the many needs of our customers. We believe that small businesses need support now more than ever, and that Odeko is uniquely positioned to provide that support.

We are looking for a high performing Marketing Lead (Saas Vertical) who can take ownership of our brand, growth strategy, and demand generation engine as we launch a new B2B SaaS vertical to deliver innovative software solutions to business customers. This is a hands-on leadership role for a marketer who’s executed campaigns directly but is ready to lead at the next level — building scalable programs, managing agencies, and shaping the marketing organization. You’ll guide our brand, drive measurable growth, and establish the marketing foundation for the company’s next stage.

How you’ll make an impact:

• Lead the development and execution of our marketing strategy to drive awareness, pipeline growth, and customer acquisition.

• Leverage insights from our existing business to position the new software vertical effectively and identify cross-sell opportunities.

• Oversee and coordinate outsourced partners across paid search, paid social, content marketing, and creative.

• Own brand strategy and positioning, ensuring a consistent and differentiated presence across all channels.

• Manage performance and demand generation programs, optimizing across paid, organic, and partner channels.

• Develop a data-driven approach to track performance, optimize spend, and report on ROI, funnel metrics, and key KPIs.

• Collaborate cross-functionally with Product, Sales, and Customer Success to ensure alignment across the buyer journey.

• Establish marketing processes, tools, and analytics for scalable, repeatable growth.

About you:

• 5–10+ years of marketing experience, ideally in B2B SaaS or technology-driven environments.

• Proven success running demand generation and performance marketing programs (SEM, paid social, content, SEO).

• Hands-on experience executing campaigns as well as managing agencies or external specialists.

• Strong analytical mindset with experience managing marketing KPIs such as CAC, ROAS, and conversion rates.

• Excellent understanding of brand development and storytelling in a competitive market.

• Skilled communicator and collaborator across functions and levels.

• Experience building or scaling marketing foundations in a growth-stage company and establishing a GTM function for a new product area..

• Familiarity with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Ads, GA4).

• Strategic thinker with a bias for action — comfortable moving between strategy and execution, and thriving in an ambiguous, fast-paced environment.

This role is salaried between $100,000 - $115,000

What you’ll love about Odeko:

• Fast-paced environment and growth opportunities - plenty of room for you to directly impact the company and enhance your career!

• Competitive compensation, healthcare benefits, and opportunity for equity

• Other great perks - Full lists of benefits available upon request

Odeko is proud to be a diverse, equitable, and inclusive employer. We encourage all to apply regardless of educational background, race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.