Marketing Lead (f/m/d) German Speaking

We are looking for a Marketing Lead (f/m/d) in Berlin to elevate how our product is positioned, launched, and monetised.

This role sits at the intersection of GTM/Revenue, Product, and Branding/Design. You ensure that what we build is clearly differentiated, commercially compelling, and consistently communicated across the funnel.

Your work directly impacts:

• Win rates

• Launch performance

• Feature adoption

• Expansion potential

This is a hands-on role with measurable commercial outcomes.

About Nelly

We are a Tech Company and we believe healthcare should feel a lot less like paperwork, and a lot more like people. So we’re building the technology that lets medical practices run smoothly, simply, and without all the admin chaos that slows everyone down. Our platform turns messy processes into smart, automated workflows, from patient journeys to billing to next-generation payments. Powered by AI, built for real humans, and designed to give medical teams the time and headspace they desperately need.

Why? Because Europe is facing a massive shortage of medical assistants. And if we don’t rethink how practices operate, the system won’t be able to keep up. We’re backed by €50M in Series B funding from world-class investors and are scaling fast to build Europe’s leading healthcare fintech.

Our vision: Empower over a million medical practices and make life better for millions of patients. But here's the part we’re proudest of: we only work with nice people. No egos, no drama. Just kind, curious, hardworking humans building something meaningful together. If that sounds like your kind of place, welcome to Nelly.

Joining us, you will:

• Translate complex product features into compelling stories for our target audience.

• Own the Nelly website end-to-end and make it a lead-generating asset

• Maintain consistency across website, landing pages, sales materials, and launches

• Align positioning with pricing and packaging logic

• Develop content that educates, builds trust, and moves prospects toward Sales

• Produce content that will feed into paid channels (e.g. Meta Campaigns)

• Ensure our digital presence reflects where Nelly is heading

• Plan and execute B2B marketing campaigns around product launches, seasonal moments, and key sales initiatives.

• Own the end-to-end narrative: from positioning brief to live campaign

• Define rollout strategies and launch sequencing

• Craft compelling launch narratives

• Ensure launches drive adoption, pipeline, and revenue impact

What you'll bring:

• Business-fluent German and English required

• Min of 3 years in (Product) Marketing, Growth, or commercial roles

• Proven 0 → 1 channel building

• Proven 1 → scale optimisation

• Close collaboration with Product and Sales

• Experience in competitive analysis and market research

• Strong positioning and narrative development skills

• Ability to translate product complexity into commercial value

• Structured, analytical thinking

• Clear and persuasive written communication in German

This role is not for you if:

• your primary experience is paid performance marketing or media buying

• you are uncomfortable being measured on lead quality and pipeline contribution

• you prefer long planning cycles over fast iteration

• you avoid close collaboration with Sales and Product

Our Interview Process:

• First call with your TA Partner (30')

• Skill Fit Interview with our VP Commercial (60')

• Case Study Interview (60')

• Meet the team

What we offer:

• BVG ticket or a Swapfiets membership to cruise through the city

• Urban Sports membership to sweat, stretch, or sauna your way through the week

• Top of the line working equipment

• 500€ L&D Budget

• Flexible hours and a hybrid setup in the heart of Berlin

• Enjoy up to 4 weeks of workation wherever inspiration hits

• A cozy, dog-friendly office where good vibes are basically mandatory

• A fridge full of cold drinks and snacks waiting to be claimed

We celebrate diversity and welcome individuals of all genders (f/m/d) to apply — and because we know confidence gaps and impostor syndrome can get in the way, please don’t hesitate even if you don’t meet every single criterion; if you’re exceptional, tell us why, and we’d genuinely love to hear from you.