Marketing Lead

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team united by our desire to connect diverse people with common values for boldr impact.
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
• At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

We’re looking for a Marketing Lead who thrives on bringing ideas to life through smart planning, seamless coordination, and relentless follow-through.

You’ll take ownership of the end-to-end lifecycle of marketing campaigns, turning great ideas, thought leadership, and partnerships into measurable impact. From campaign planning to execution and reporting, you’ll ensure our storytelling stays strategic, timely, and aligned with our brand voice.

This role is ideal for someone who’s organized, communicative, and detail-obsessed, a person who sees connections others might miss and makes sure every blog, email, video, and event serves a bigger purpose.

WHY DO WE WANT YOU

We are currently looking for impact-driven individuals who are passionate about helping Boldr grow and achieve our Purpose. We expect our team to become our ultimate partners in success by always giving 110% in everything, sharing their talents and quirks, and championing our core values: Curious, dynamic, and authentic.

WHAT WILL YOU DO

Campaign Orchestration

• Develop and maintain a quarterly campaign calendar, mapping content, events, and communications to key strategic themes.
• Translate ideas (e.g., webinars, blogs, partnerships, or thought leadership) into cohesive campaign journeys — “webinar → post → recap → nurture.”
• Partner with content creators, designers, and digital teams to ensure campaigns are on message, on brand, and on time.
• Lead campaign strategy discussions to align marketing initiatives with business priorities and growth targets.
• Identify opportunities to scale best practices across regions and channels, ensuring consistent global execution.

Coordination & Communication

• Lead regular campaign check-ins to align priorities across teams and stakeholders.
• Manage timelines, deliverables, and dependencies with ruthless clarity and follow-through.
• Act as the connective tissue between creative, content, and analytics — ensuring nothing falls through the cracks.
Serve as the primary point of contact for campaign performance updates to senior leadership.
• Mentor team members or collaborators in campaign planning, coordination, and execution methodologies.

Performance & Optimization

• Define success metrics for each campaign and track performance through dashboards and reporting
• Analyze results and provide actionable insights to improve future campaigns.
• Maintain a test-and-learn mindset — always experimenting with formats, offers, and messages.
• Leverage analytics to forecast campaign impact, optimize ROI, and influence future strategic decisions.
Collaborate with the Marketing Director to refine overall campaign frameworks and reporting standards across the organization.

WHAT WE’LL LIKE ABOUT YOU

YOU ARE

• Curious and authentic, just like us! #beboldr

• A critical thinker with an eye for even the most minute of details
• Passionate about the client experience
• Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

YOU HAVE…

• 4–6 years of experience in marketing campaign management, content operations, or project coordination (agency or B2B environment preferred).
• Proven ability to manage multiple moving parts while keeping stakeholders aligned and informed.
• Strong understanding of content marketing, lead generation, and digital channels.
• Excellent communication and collaboration skills — you love connecting dots between teams and ideas.
• Comfortable working in fast-paced, global environments and across time zones.
• Familiarity with campaign management tools (HubSpot, Asana, Airtable, or similar).
• Ability to translate campaign insights into strategic recommendations for leadership and cross-functional teams.
• Experience leading or mentoring junior marketers, helping elevate executional excellence across teams.
• Demonstrated success driving measurable business outcomes through integrated, data-driven marketing campaigns.
• Comfortable influencing decision-making and prioritization at a senior stakeholder level.
• Strong analytical mindset with the ability to interpret complex performance data and optimize for impact.