Marketing Generalist

Reporting to
Regional Marketing Manager/Marketing Manager

Purpose
Develop, monitor and execute marketing plans, based on the regional marketing
plan, marketing analytics and Strategic Market Plan/Tactical Plans, with the aim of
achieving sales targets and promoting and strengthening the Enza Zaden/Vitalis
identity, image and reputation.

Operational level
Tactical/operational
Key accountabilities
1. Co-create and execute the tactical plans: set up and execute various
marketing campaigns/events to achieve the sales targets and to position
our innovative concepts and/or brands in the market, in collaboration with
the regional marketing team, subsidiary sales management team and in
continuous alignment with the Strategic Plans (SRP-SMP-TP) and the Global
Brand Strategy.
2. Execute and manage plans and projects related to marketing
communication, with the aim of getting the maximum output coming from
the combination and alignment between the product, customer strategy
and brand strategy. These plans and projects are promotional (trade
shows, advertising) as well as relational (field days, customers).
3. Ensure operational execution of marketing communication campaigns in
alignment with the briefing/creative concepts at hand. Address and solve
issues with agencies when follow-up is not according agreements, escalate
in case of conflicts, and report performance.
4. Coordinate the collection of marketing intelligence within the subsidiary.
Maintain and utilize systems (i.e. MCM) and digital tools effectively in
relation to promotional activities.
5. Manage expenses according to marketing plans.
6. Actively participate in customer activities and/or multidisciplinary projects
and Marketing & Sales management team meeting.
7. Create straightforward and relevant campaign ideas - including
professional and original content - to communicate the positioning of the
company brands
Main internal contacts
Creative Coordinator - Align activities.
Regional/ local Marketing team - Align activities, branding and content.
Regional Marketing Specialist - Align activities and closely collaborate.
(Subsidiary) Sales Management - Collaborate at the setting up and the execution of
various marketing campaigns / events and connect to customers.
Global Marketing Communication team - Align activities, branding and content.
Product Management Align value proposition and local portfolio management
Minimum working and thinking level
Higher professional level (HBO, Bachelor, College)

Minimum years of relevant work experience
1 to 5 years
Required certifications, knowledge and skills
Educational background in business economics or marketing
Analytical and digital skills
Conceptual and creative
Self-starting
Strong communication and organization skills
Collaborative skills
Proficient in the English and local language, both written and verbal (fluent)
Working conditions
Works occasionally under time pressure
Willing to work outdoors
Occasional domestic and international business travel
Level distinctive key accountabilities
Moderate complexity of the market in product, customers and cultural
differences.
Focuses on team sales targets, new business development, and
troubleshooting on problem or key markets.
High complexity of the market in product, customers and cultural differences,
requiring a high level of client, people, and team relationship skills.
Focuses on team sales targets, new business development, high demanding
customers, and troubleshooting on problems in highly competitive
environments.
Supports/coaches and contributes to training of less experienced team
members in marketing.
Independently carries out (product) marketing projects, from design to
execution including content creation, and create enthusiasm for own ideas and promotions