Marketing Executive (Breville)

Key responsibilities:

· Brand Management

Maintain brand identity and ensure consistency across all platforms.

Support the execution of annual brand strategy and marketing calendar.

Monitor market trends, consumer behavior, and competitor activities.

· Campaign Execution

Plan and execute 360° marketing campaigns (digital + offline).

Coordinate with creative agencies for key visuals, videos, and content.

Track campaign performance and optimize for better ROI.

· Digital & Social Media

Assist in content planning for social platforms (FB, IG, and TikTok).

Manage social content timeline, posting, copywriting, and coordination.

Work with digital team/agency on ads, retargeting, and performance reports.

Ensure strong online presence for product launches.

· Influencer / KOL Marketing / Partnership

Find and coordinate with influencers, Partnership , baristas, and creators who fit Breville’s premium positioning.

Manage contracts, briefing, product seeding, and content approval.

Track influences KPI performance and high-quality content delivery.

· Product Launch & Retail & Trade Marketing

Manage POSM creation (banners, stands, shelf-talkers, wobblers).

Coordinate in-store display updates for modern trade & specialty retailers.

Support demo programs, workshops, and retail events.

· Event & Activation Support

Help plan and execute brand events, coffee workshops, and product demos.

Manage logistics, vendor coordination, and materials preparation.

· Reporting & Analysis

Prepare weekly/monthly reports on campaign performance, digital insights, influencer results, and competitor movements.

Provide recommendations based on data and consumer feedback.

Requirements:
· Bachelor’s degree or higher in Marketing, Branding, or a related field.

· Proven experience in retail, appliances, FMCG, or consumer electronics; experience with coffee or kitchen appliances is a strong plus

· A visionary in marketing with a proactive approach to planning and foresight.

· Demonstrated ability to manage budgets and resources effectively.

· A strong interest and background in cosmetic or beauty trends.

· Excellent command of English, with stellar presentation and communication skills.

· Passionate about growth and personal development.

· Proficiency in Microsoft Office (Word, Excel, PowerPoint), various social media platforms, and CRM software.

Benefits:
Bonus, Provident Fund, and Group Insurance