Marketing Director

About Momence

Momence is a next-generation booking and communications platform for experience-based businesses. These include yoga and pilates studios, gyms, dance schools, salons and spas, golf facilities, swim schools, and more. We help over 1,500 businesses with scheduling, payments, communication, and automation of their business backend. We also have a customer-facing Momence app, where tens of thousands of customers book their wellness experiences every month.

As a remote-first company backed by Y Combinator (Summer 2020), we are revolutionizing the experience economy by providing modern software solutions to an underserved industry that deserves better.

About the role

Momence is hiring a Director of Marketing to lead our marketing function across strategy, execution, team leadership, and performance. This is a hands-on leadership role with scope across demand generation, brand, and go-to-market alignment.

You’ll join at an exciting stage of growth, inheriting a capable team and strong foundation to build on. We’re looking for someone who can bring clarity, focus, and strong execution to our marketing engine — improving what’s already working, identifying new opportunities, and helping marketing drive measurable business growth.

You will directly lead and develop a team including a Senior Performance Marketer, Content Marketing Manager, Brand Designer, and two Marketing Associates. Current channels include website inbound, paid acquisition, and email nurture/drip campaigns.

In this role, you will:

• Own Momence’s marketing strategy and roadmap in line with company growth and revenue goals

• Lead demand generation across inbound, paid, lifecycle, and emerging acquisition channels

• Partner closely with Sales, Revenue Operations, Product, and Customer Success to support a strong go-to-market motion

• Translate pipeline and growth targets into clear marketing priorities, programs, and metrics

• Strengthen Momence’s brand positioning, messaging, and market presence

• Use data to improve funnel performance, channel efficiency, and decision-making

• Lead, coach, and develop a multidisciplinary marketing team

• Help evolve team structure, ownership, and operating rhythms as the company grows

• Represent Marketing as a strategic partner in executive and cross-functional discussions

This is a full-time, exempt, remote role for which we’re considering qualified candidates from any location in the United States.

About You

You’re a thoughtful, hands-on marketing leader who knows how to connect strategy with execution. You’re comfortable owning demand generation outcomes, shaping brand direction, and building strong cross-functional partnerships.

You’ve likely worked in B2B SaaS and growth-stage environments before, and you’re excited by the opportunity to build on an existing foundation while helping take the function to the next level.

What you should have

While we welcome experience from a range of backgrounds, the ideal candidate for this role will be able to speak to and/or demonstrate the following:

• 8–10 years of progressive marketing experience

• 3+ years of leadership experience managing and developing marketing teams

• Experience leading or owning marketing within a B2B SaaS company

• Demonstrated ownership of demand generation and pipeline outcomes

• Experience managing teams across performance, content, brand, and campaign execution

• Strong analytical skills and comfort working with data, systems, and reporting

• Experience partnering closely with Sales and Revenue Operations

• Strong communication and stakeholder management skills

• Experience in startup or growth-stage environments

What’ll really impress us

We expect many candidates will bring strong relevant experience. These are the additional qualities that will help someone stand out:

• Experience scaling customer acquisition in a low-to-mid ACV SaaS environment

• Familiarity with marketing automation, CRM systems, and lifecycle marketing

• Experience evolving a brand as a company grows

• A strong builder mindset, with good judgment on where to test, simplify, and scale

• Experience in information technology SaaS or vertical SaaS

About the interview process

For this role, we have an interview process that allows both us and you to assess the mutual fit for the role. After applying, your resume will be reviewed by a real live human (👋).

If selected for screening, you’ll have a brief call with a member of our People team, followed by conversations with key stakeholders across the business, including Carter Young, Momence’s VP of Global Revenue, and hiring manager for this role, other GTM leaders, and members of Momence’s executive leadership team.

As part of the process, candidates will complete a home assessment and present a proposed 30 / 60 / 90-day plan during the panel interview.

What we offer

• Medical, dental and vision benefits

• Home office equipment

• A competitive salary, paid bi-weekly

• Flexible vacation policy - we encourage you to take time for yourself, whether it be a vacation, mental wellness day, etc.

• A robust holiday calendar, including your birthday off

• Annual reimbursement stipend to support your health, wellness, and lifestyle

• 100% US remote position

• A collaborative, supportive team environment

All offers are contingent upon the successful completion of a background check.

At Momence, we celebrate diversity and strive to create an inclusive environment that respects all backgrounds and identity dimensions.

We are committed to being an equal opportunity employer.