Marketing Director

PSI is a leading Contract Research Organization (CRO) with 30 years of experience in the clinical research industry. Headquartered in Switzerland, PSI is a privately owned, full-service CRO with a global reach, supporting clinical trials across over 60 countries in North America, South America, Europe, Asia, and Africa. Our reputation in the industry is built on consistently delivering clinical trials on time and bringing new drugs to the market faster.

At PSI, we foster an environment where a diverse range of colleagues feel welcomed and valued. Our inclusive culture is a cornerstone of our success, enabling us to attract and retain top talent globally.

We are not just about conducting clinical trials; we are about building a community where every team member has the opportunity to thrive and contribute to groundbreaking advancements in the pharmaceutical industry.

As Marketing Director at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives across thought leadership, content strategy, PR, employment branding, and regional marketing strategy, collaborating closely with global stakeholders. You will work in close partnership with senior leadership to align on global brand positioning and shared initiatives, while owning execution and strategy across Europe and APAC. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI’s growth and reputation worldwide.

This position is based in our Milan, Italy office, with flexibility for a hybrid work schedule.

Key Responsibilities:

• Builds, develops, and mentors Marketing team
• Participates in department resource allocation, workload evaluation, and utilization
• Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
• Leads marketing strategy development and execution for Europe and APAC, including PR strategy, thought leadership, content direction, and regional brand initiatives
• Selects marketing vendors and oversees their performance
• Co-develops marketing strategies, encompassing both external marketing and internal communications
• Implements brand positioning, messaging, and visual identity across all channels
• Oversees various PSI events, including conferences
• Oversees lead generation programs
• Oversees promotion of PSI content
• Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
• Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation

• Bachelor’s degree required; MBA or Master’s preferred
• Experience in life sciences, strongly preferred within a CRO or clinical trials environment; strong understanding of clinical research processes
• Proven track record in PR, branding, and raising company visibility across global markets and industry events
• Minimum 7+ years of marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution
• Strong experience in thought leadership development, content strategy, and creative writing for complex scientific or technical audiences
• Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment
• Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones
• Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth
• Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams