Marketing Demand Generation Manager

Marketing Demand Generation Manager

Hybrid - West Des Moines, IA | Full-time Position

*Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

About Tractor Zoom

At Tractor Zoom, we’re on a mission to transform how the ag industry buys, sells, and values equipment.

We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether you're in the field, on the lot, or behind the desk—we help you price smarter, move faster, and sell more.

With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our solutions are designed to fuel smarter decisions and unlock growth for every player in the equipment lifecycle.

We’re Looking for an “A” Player

The Demand Generation Manager owns Tractor Zoom’s B2B demand engine and is the Director of Marketing’s primary strategic partner. This role is responsible for translating company and marketing strategy into scalable, measurable programs that drive qualified pipeline.

This is a hands-on, operator role. The Demand Generation Manager is expected to both design strategy and execute within HubSpot and campaign channels.

Primary Responsibilities:

Demand Strategy & Pipeline Ownership

Design and own full-funnel demand generation strategy aligned to revenue goals

Translate ICPs, personas, and positioning into campaign strategies

Forecast and report on marketing’s contribution to pipeline and revenue

Partner closely with Sales and RevOps to align on definitions, handoffs, and performance

Campaign Strategy & Optimization

Own campaign planning across email, content, paid media, and events

Define campaign objectives, offers, and success metrics

Continuously optimize based on performance and pipeline impact

HubSpot & Marketing Systems Ownership

Own HubSpot architecture, workflows, automation, lead scoring, and lifecycle stages

Implement attribution and reporting models

Maintain data hygiene and scalable system governance

Channel & Budget Oversight

Set paid media strategy and manage limited external support where applicable

Evaluate channel performance and reallocate spend as needed

Recommend testing plans and new growth opportunities

Other duties as assigned.

Requirements:

5–8 years of B2B demand generation or growth marketing experience

Deep, hands-on experience with HubSpot

Proven track record of driving pipeline, not just leads

Strong analytical, systems, and problem-solving skills

Ability to operate independently and make trade-offs in a lean environment

Must be located in Iowa

Nice to Haves:

SaaS or complex B2B sales experience

Experience managing agencies or contractors

Familiarity with ABM or account-based strategies

Benefits:

80% Health, Vision and Dental Insurance Covered

401k Program

11+ Paid Holidays

Unlimited PTO

Competitive Salary

Company Stock

Performance Based Culture

Dog-friendly office

Hybrid; 4 days in office and 1 day remote

Tractor Zoom Culture

We are a small but mighty team of driven, out-of-the-box thinkers that are hungry for information. We are not only passionate about identifying customer pain points but inspired to solve them. Our values unite us and help us work together toward our common goals. We’re a customer first organization knowing they are ultimately the end users of our products and technology. 

If you’re interested in making a difference and seeing your efforts directly impact
the trajectory of a company, come join us!