Marketing Demand Development Manager

TL;DR: We’re looking for a special blend of sales and marketing talent that has a passion for outbounding, expertise in personalized messaging, and a deep understanding of the executive buyer. This role is a blend of inbound, outbound, and marketing that is responsible for the comms sent out to our executive persona across Lovable’s B2B ICP. Reporting into the Head of Enterprise Marketing, you will work alongside Field Marketing, Product Marketing, RevOps, and GTM teams to be an outbound engine for marketing programs. The ideal candidate has a sales background with a desire to move over to marketing long term.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for

• 3+ years of experience in a sales role where outbounding was a core motion

• Strong working knowledge of CRMs such as Salesforce and HubSpot, with the ability to pull account lists, analyze contact insights, and leverage historical data to inform messaging and outreach strategies

• Demonstrated ability to craft personalized messaging for enterprise and executive-level audiences across email, LinkedIn, and event-led outreach

• Clear understanding of the enterprise deal cycle and buyer journey, including key touchpoints across marketing, partnerships, and sales motions

• Experience supporting or collaborating with Field Marketing and Product Marketing teams, with an understanding of how campaigns, events, and messaging come together

• Ability to identify and speak to the pain points, priorities, and decision criteria of economic buyers and senior executives

• Strong bias toward action with a sense of urgency and ownership over outcomes

• Comfortable operating in fast-moving, ambiguous environments and thriving in chaos

• Highly organized, scrappy, and resourceful with a results-oriented mindset

What you’ll do

• Own 1:1, 1:Few outbound execution for marketing-led programs, including: Events (webinars, roundtables, private dinners, executive sessions) and exclusive content (analyst reports, POVs, thought leadership)

• Develop and execute one-to-one and one-to-few outreach strategies for target accounts and economic buyers.

• Re-engage closed-lost and stalled deals, bringing them back into the funnel through relevant marketing experiences.

• Support product-qualified account (PQA) development by activating accounts showing usage or intent signals.

• Work with product marketing and sales to develop messaging for different personas, with a focus on economic buyers and senior decision-makers.

• Write high-quality outbound copy across email, LinkedIn, and event invitations.

• Personalize messaging by industry, role, use case, and buying stage.

• Pull and manage target account lists for upcoming campaigns and events.

• Develop outbound communications plans for executive events, high-touch partner programs
and Key launches and moments

• Coordinate timing and sequencing across channels to maximize engagement.

• Leverage AI tools to scale outbound efforts without sacrificing quality.

• Execute and optimize campaigns using tools such as Hubspot segment, Sendoso, LinkedIn Sales Nav

About your application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.

We treat all candidates equally - if you’re interested, please apply through our careers portal.