Marketing Data Analyst (m/f/n)

InPost has revolutionised e-commerce parcel delivery in Poland and is now one of Europe’s leading OOH e-commerce enablement platforms. Founded in 1999 by Rafał Brzoska, InPost provides delivery services through our network of almost 47,000 Automated Parcel Machines (APMs) and almost 35,000 pick-up drop-off points (PUDO) in nine countries across Europe, as well as to-door courier and fulfilment services to e-commerce merchants. InPost’s lockers provide consumers with a cheaper and more flexible, convenient, environmentally friendly and contactless delivery option.

Your responsibilities:

• Own digital marketing analytics for InPost's international markets, supporting paid media and web analytics performance.
• Analyze performance marketing data using advanced SQL and Python to uncover trends, risks, and growth opportunities.
• Act as a consulting partner to markets: proactively interpret data, challenge assumptions, and recommend campaign optimizations.
• Translate high-level business questions into deep-dive analyses that go beyond basic reporting.
• Define KPIs, methodologies, and analytical standards for a newly created international digital analytics function.
• Ensure strong data quality and consistency across digital data sources.

• Hands-on experience with user analytics.
• Experience in digital / performance marketing analytics (paid media, web analytics, campaign measurement).
• 4+ years of experience in data analysis with strong hands-on skills in SQL and Python.
• Experience with cloud data platforms (e.g. BigQuery, Databricks, Azure, AWS).
• Knowledge of cookie consent and privacy frameworks.
• Solid understanding of digital marketing channels and platforms (e.g., Meta, Google Ads, GA4).
• Experience working in an international, multi-market environment.
• Strong analytical thinking with the ability to translate data into clear business recommendations.
• Ability to work independently, take ownership, and consult stakeholders.
• Very good English and Polish communication skills (written and spoken).

Nice to have:

• Familiarity with automated Power BI dashboards and reporting. 
• Experience with Adjust.
• Basic knowledge of Google Tag Manager.
• Familiarity with server-side tracking.
• Experience with heatmap and behavioral analytics tools (e.g., Hotjar, Microsoft Clarity).
• Knowledge of media platforms such as Meta, Google Ads, DV360, Adform, TikTok.

Why join InPost?

• Opportunity to work in a diverse, international, and cross-functional environment, along with leading experts.
• You work and learn from a senior leader and their leadership team, expanding your experience and exposure in the e-commerce and logistics industries.
• InPost is a growing company that offers its employees an increasing number of opportunities in several locations in Europe.
• Fulfilling careers with a range of benefits for employees and investing in providing training opportunities for their development.
• You will feel a part of the InPost community that makes an impact on sustainability, convenient deliveries, and the circular economy every day.
• Excellent working environment and flexible hours