Marketing Copywriter

Confidential

Not specified contract

Posted: February 4, 2026

Required Skills

Job Description

About Properstar

Properstar is a global real-estate platform connecting buyers, renters, and agents across international markets. Our marketing spans B2C growth, B2B partnerships, product launches, and lifecycle communication — across web, campaigns, CRM, and product surfaces. We’re looking for a marketing copywriter who can confidently write across channels, adapt tone for both B2C and B2B audiences, and contribute to SEO-driven and campaign-driven content at scale. This role is execution-heavy, collaborative, and requires strong judgment and ownership.

What you’ll do

Write high-quality marketing copy across channels, including:

Website and landing pages

Campaigns (email, paid media, CRM)

Product and feature messaging

Partner and agent (B2B) communications

Adapt messaging and tone for both B2C and B2B contexts

Support light B2B social media copywriting, such as:

Drafting copy for LinkedIn and similar channels

Adapting existing messaging for social distribution

Supporting campaign- or launch-related social content

(Social media is a supporting channel, not a core focus of the role.)

Create and update SEO-optimized content, including:

Keyword research and search intent analysis

Structuring and writing content for discoverability and conversion

Support SEO strategy through content execution and optimization

Publish and maintain content using WordPress (or similar CMS)

Collaborate closely with the Head of Marketing on:

Messaging priorities

Campaign execution

Go-to-market initiatives

Manage your own workload across multiple projects and timelines

What we’re looking for

3–5 years of experience in marketing copywriting or content roles

Proven experience writing for:

Websites and landing pages

Marketing campaigns

Digital channels (email, paid, CRM)

Excellent English writing skills (near-native level required)

Solid understanding of SEO fundamentals:

Keyword research

SEO-friendly copy and structure

Hands-on experience with WordPress or similar CMS

Basic proficiency in B2B social media copy, particularly LinkedIn

(copywriting and adaptation, not community management)

Comfortable working independently and taking ownership

Able to balance speed, quality, and clarity in a fast-moving environment

Nice to have

Experience in marketplaces, SaaS, or proptech

Experience working across international markets

Additional languages:

French or German (strong plus)

Portuguese or Spanish (nice to have)

How we work

Clear strategic direction, high execution ownership

Direct collaboration with the Head of Marketing

International scope, multi-market challenges

Focus on quality, clarity, and impact — not content for content’s sake

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